The Sponsor has decided not to move forward with a Pitch on this project. Though most Projects do move forward with a selected Pitch, we will always notify you in the event the Sponsor has decided not to move forward. Please note that regardless of the results, all submissions are reviewed and evaluated by the Sponsor and the Project Team. We sincerely appreciate your time and effort on this project.   

T-Mobile is a powerhouse of innovation, value, and customer-first experiences, consistently setting the bar high with its industry-leading 5G network, unmatched perks, and deep commitment to giving back. From winning top network accolades to offering exclusive travel and entertainment benefits through Magenta Status, T-Mobile ensures customers get the best value and experience while re-defining what it means to be a wireless provider. Their dedication to progress is evident in cutting-edge advancements like Network Pass, proactive disaster response, and seamless in-store experiences. Beyond business, T-Mobile is also known for its social impact, supporting communities with initiatives like Hometown Grants and Project 10Million. 

This impact is a huge part of why employees value being a part of the T-Mobile team, and to amplify the brand's impact, they are actively looking for content around these topics that empowers employees to share the T-Mobile story in a way that resonates with their audiences.  When the executive team and employees post, they want content that is not only informative but also thumb-stopping, distinctive, and undeniably cool—something that sparks engagement, reinforces T-Mobile’s leadership, and makes people proud to be part of the Un-carrier movement.

We are looking for a skilled illustrator, designer, or artist to create a motion graphic video to showcase key campaigns and messaging for the T-Mobile executive team to share on their social media channels. These assets will need to be evergreen to be used and shared by T-Mobile employees throughout the remainder of the year.  There are 26 key messages that you can base your creative on, all of which highlight T-Mobile's Key Campaigns of providing the Best Network, Best Value, Best Experiences, and Corporate Responsibility. You can read more about each message in the Background.

If your concept is selected, you'll create two versions of the asset: one tailored for the C-suite team to post, and an alternate version for the VP Social team. While both assets should share the same core messaging and overall style, they should feature enough visual variation to feel distinct—creating a sense of freshness and excitement while maintaining brand consistency. In terms of execution, we are primarily looking for graphic-forward executions, though you are welcome to incorporate live-action or stock images into your assets, although you should stay away from any character animations or puppet-like figures to represent your concepts. 

We're aiming for graphics or visuals that feel modern, slick, engaging, and polished. All of the assets should feel like they're part of the same coherent series, BUT that doesn't mean every image needs to look the same or use the exact same style. Keep in mind that T-Mobile is a tech-forward company, so we need dynamic illustrations that have a thrilling and energizing aesthetic - perhaps even a little unexpected playfulness, but nothing that you'd really call "quirky" or "corporate." We want the artistry of the asset to shine, and hook audiences, so the key message lands.

For this project, T-Mobile is looking to greenlight numerous creators who can make more than one asset, so for your Pitch, you are encouraged to propose multiple creative approaches across the key messages. You can mix & match format and execution depending on what would work best for each approach. The more ideas, the better! 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 4 total assets, per creator, per key message.

• One up to :20 C-Suite motion graphic video (9x16, 1x1) 
• One up to :20 VP Social motion graphic video (9x16, 1x1)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• T-Mobile and employee social feeds including LinkedIn, Twitter, Instagram, and Facebook.

TARGET AUDIENCE: Employee's friends, family, business contacts, and social networks.

TONE/FEEL:

• Modern, energetic, unexpected, dynamic, polished, cool, relevant, edgy. 
• Stay away from anything that feels sales-y or corporate.

EXECUTIONAL MANDATORIES: 

• Always make Magenta (#E20074) the hero color in designs. 
• Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
• The official brand font is TeleNeo; the font will be provided to the selected creator. 
• Your video should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.