T-MOBILE CUSTOMER BENEFITS CONTENT PILLARS:

• Magenta Status: 
  • 25% off concert tickets 
  • T-Mobile Tuesdays: Free stuff and great deals from the brands you love. 
• Network: 
  • Take your gaming to a new level with seamless performance, superfast speeds, and uninterrupted streaming. 
  • T-Mobile’s 5G network covers 98% of the U.S. population. 
• International Roaming:  
  • No international data roaming charges in 21 countries in Latin America including Mexico. 
  • Call, text, & scroll in 21 countries in Latin America with no international data roaming charges. 
  • Matricula: Joining T-Mobile is easy, just bring your Matricula Consular card or student/work VISA or valid US ID. 
  • Stateside International Talk: Unlimited calls to 70+ countries - $20/month for the entire family. 
• Corporate Social Responsibility (CSR): 
  • 100% of our purchased electricity sourced from renewable energy. 
  • $1.5B+ provided in funding and services to support communities. 
• Home Internet:
  • Bringing you a new Wi-Fi solution for life on the go (Home Internet AWAY).

Videos tend to get all the love, but on social media, static graphics can still have a heck of an impact - especially when they're smartly done and really creative - and T-Mobile's all about static images. See, T-Mobile employees regularly post content about T-Mobile offers and products on their own channels, and when they do, they want something that's thumb-stopping, distinctive, and just cool all-around, so we're going to create a suite of static images that is just that, showcasing the consistent customer benefits that are available now.

We are looking for a skilled illustrator, designer, or artist to produce 11 different static images to support these new benefits with impactful content that's full of color, energy, and vibrance. There will be some messaging that needs to be included in a clever way which will be provided by T-Mobile after the greenlight, but for now, you can base your submission around 5 major pillars and themes featured in the Background. These assets will need to be evergreen to be used and shared by T-Mobile employees throughout the remainder of the year. T-Mobile also wants to ensure its message resonates with a broader audience, so once you have created all static images, you'll also need to translate all copy into Spanish. If you encounter any challenges with translation, worry not! We can pair you up with a translator, though a small portion of the existing budget will then need be allocated to the translator. What's important is that the messaging shines in both English and Spanish. 

We're aiming for graphics that feel modern, slick, engaging, and polished. All of the static images should feel like they're part of the same coherent series, BUT that doesn't mean every static needs to look the same or use the exact same style. Keep in mind that T-Mobile is a tech-forward company, so we need dynamic illustrations that have a thrilling and energizing aesthetic - perhaps even a little unexpected playfulness, but nothing that you'd really call "quirky" or "corporate." We want the artistry of the asset to shine, and hook audiences, so the key message lands.

For your pitch, we highly encourage that you submit a proof of concept / first draft of an image or multiple images along with your Treatment and check out links in the Background to see what T-Mobile has created lately. This is primarily for T-Mobile employees to share too; they will do so on their personal social media accounts for their family, friends, and professional contacts. 

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 22 total static image assets.

• 11 static images (1x1, in both English & Spanish)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• T-Mobile and employee social feeds including LinkedIn, Twitter, Instagram, and Facebook.

TARGET AUDIENCE: Employee's friends, family, business contacts, and social networks.

TONE/FEEL:

• Modern, energetic, unexpected, dynamic, polished, cool, relevant, edgy. 
• Stay away from anything that feels sales-y or corporate.

EXECUTIONAL MANDATORIES: 

• Always make Magenta (#E20074) the hero color in designs. 
• Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).

• The official brand font is TeleNeo; the font will be provided to the selected creator. 
• Your video should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PROOF-OF-CONCEPT ARTWORK (Optional): If you want, you may create a proof of concept showing how you'd approach design if greenlit. Upload an image of your Artwork in either PNG or JPG format.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
6. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
7. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
8. Videos must be in the English language or subtitled.
   
   
9. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.