Check out these two recent videos about T-Mobile Career's Culture and Campus. We're not asking you to use this same format - it's more important that you pay attention to the pacing, the energy, and the use of dynamic text and color. You can also look at this 8Bit "Day in the Life" GIF, and this Benefits Transformation GIF as examples of the diverse styles they bring to GIFs. You likely don't want to go this lo-fi with your GIF, but the playful tone could be right.

MORE INFORMATION ABOUT THE CAREER PATHS: Additional talking points and key messaging will be provided if you're selected, and you'll be able to script the videos before you jump into the full edit. 

• Frontline:
  • Retail Key Roles: Mobile Associate, Mobile Expert, Mobile Expert - Bilingual
  • Customer Care Key Roles: Mobile Expert, Customer Care Coach, Site Director
• Marketing Key Roles: Social Media Manager, Communications Specialist, VP of Advertising
• Technology Key Roles: Cyber Architecture, Controls Manager Product, Technology Specialist
  

MORE ABOUT T-MOBILE CAREERS:

• T-Mobile Careers Twitter
• T-Mobile Careers Instagram
• T-Mobile Careers Facebook
• T-Mobile Careers LinkedIn

Alright, so you've heard T-Mobile - the "Un-carrier" - is a pretty awesome place to work, but does it actually have a career path that's right for you? Not like, you the filmmaker, we mean you the job seeker. See, T-Mobile actually offers people an unparalleled employee experience in many different career paths, so they have a lot of great opportunities for job seekers, but not everyone understands just what T-Mobile has to offer. So, we're here to help T-Mobile talk about a few of the specific career types that someone can pursue: whether in technology, in corporate, or on the frontline (which includes customer care and retail). 

For this project, T-Mobile wants to put together three short videos or GIFs for social networks to help prospective employees see what roles are available at the company. We say videos or GIFs because we're seeing this as being driven by VERY dynamic text and motion graphics, and not necessarily dialogue or VO. The main consideration for you is really whether the content you're creating is too big or complicated for a GIF, and you have the ability to approach this from an editing standpoint, using available footage that T-Mobile has, or with motion graphics and animation, or some combination of the two. There are two helpful reference videos in the Background that use footage and dynamic text, and some more information about the roles we're listing, and you can check out some of the available footage HERE, if you're considering that route. 

Most of the prospective employees have probably already engaged with T-Mobile's content in some way or another, and maybe they've checked out t-mobile.com/careers, so they're already curious and we don't have to sell them on T-Mobile itself. We're trying to get them to look at specific career paths and apply now. These videos should NOT come across as ads though, but rather more relatable and casual. T-Mobile has a distinct voice that is vibrant and playful, self-aware and confident, celebratory - but still professional. They're the Un-carrier - cool, clever, maybe even a little quirky. We want these videos to feel conversational, especially since we're aiming for prospective employees, and want to come across as authentic and fun. The color magenta (#E20074) is key too; if you haven't already noticed, it's pervasive throughout T-Mobile content. . 

For your pitch, we'd like to see a :06-:10 proof of concept video for the Frontline. Once you're selected, you'll be asked for a short script for each of the three career paths (Technology, Marketing, and Frontline), and we can move from there.

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are six total assets:

• Three :10-:30 GIFs or Videos (1x1, 9x16)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• T-Mobile Careers' social feeds including LinkedIn, Twitter, Instagram, and Facebook
• Please review the platform best practices page.

 

TARGET AUDIENCE: Career seekers within Gen X, Millenials, and Gen-Zers.

 

TONE:

• Relatable, conversational, and casual, like you're talking with a friend, but also upbeat, fun, positive, and maybe even a bit quirky. 
• Stay away from anything that feels sales-y or ad-like.

 

EXECUTIONAL MANDATORIES: 

• You should reference some key messaging like: Unstoppable Together, #UnstoppableTogether
• You should adhere to the certain elements of the the T-Mobile brand guidelines. A few specific call outs are below:
  • The primary logo to use is the full T-Mobile logo. 
  • Always make Magenta (#E20074) the hero color in designs. Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
  • The official brand font is TeleNeo; the font will be provided to the selected creator. 
• Your video should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).
• To prove you're paying attention to the Mandatories, how about you share a nice photo of a cute dog in your treatment?

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal within the $6,000 range. 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 or fewer characters synopsizing how you plan to approach and execute these videos.
  
  
• PROOF OF CONCEPT (REQUIRED): Please submit one :15 proof of concept video based on the information provided in the Objectives section and utilizes the provided assets HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section within a total budget of up to $6000.

• TREATMENT (Optional): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• SCRIPT (Optional): This should include a copy of the GIF or video you intend to create. 

1. Preferred format for upload to the Tongal website is HD 720p 9x16. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.