GENERATIONAL VIDEO BREAKDOWNS:

Gen X - This set can have a more traditional style. We are looking for something professional and straightforward that still feels exciting and tech forward. There is even potential to include employee pictures and videos, which would be provided by T-Mobile, to showcase the working environments. HERE is an example of a simple, straightforward video that discusses Military Benefits. HERE is another example of a very straightforward video talking benefits as a parent. While we are looking for something more enticing than those examples, this will give you a general sense of tone for Gen X content. 

Millennials - This set can have a similar approach to Gen X, but we are looking to lean more into general office humor. Think about the videos that poke fun or try to find the entertainment in the nuances of office life. For some examples of tone, check out these videos: Business Account Executive DITL, Debra with the tea, Dog emails, and Outlook Web.

Gen Z - This set has the opportunity to be the most FUN out of the three! Ideally, take a look at trending memes, TikTok sounds and trends, or really anything social trend worthy that would pair well with hiring in mind. For some examples of tone, check out these videos: Jennifer Lawrence meme, Las Vegas Dome meme, PTO drop, Pass or Smash.

T-MOBILE LINKS:

• Careers
• Benefits
• Company Culture

MORE PAST VIDEOS FOR REFERENCE & TONE:

• Bob Ross, Spill the T, and Multitudes - This suite of six videos contains 2 "episodes" for each of 3 concepts, each born out of a previous version of this project. Note how the Bob Ross parodies and the "Spill the T" episodes focus on different elements of the Employee Benefits programs, while "Multitudes" focuses on diversity. Each takes a radically different social-first approach, and each has varying amounts of messaging.  
• Ultimate Makeover: Career Edition - This one was in the vein of the ever popular show “Extreme Makeover,” with the twist being that someone's career was getting a makeover instead of their home. With all the benefits and potential opportunities available working through T-Mobile, someone is able to completely turn their life around in a humorous fashion.
• T-Mobile Love Connection - This video played into the nostalgia of what online dating used to look like, by presenting T-Mobile benefits as potential dates in this humorous and quirky play.
• All Breeds Welcome - One of these two videos focus on T-Mobile's diversity initiatives, while the other highlights their paid parental leave policies. Each video covers a very specific and narrow topic, as opposed to the videos above, and again takes a unique and creative social-first approach that doesn't feel overly branded or commercial-y.
• Employee Man on the Street - These four videos are a part of an ongoing series that explores what some of the current T-Mobile employees personalities and their favorite parts of working at T-Mobile. The last video is at the T-Mobile Pride Parade in Seattle that occurs every year and allows their employees to come together to celebrate who they are.
• To see even more T-Mobile personality, make sure to check out their Careers Instagram!

It's time to call up all the Gen X, Millennial, and Gen Z friends you know to talk workplace humor. T-Mobile will be opening a new call center in 2024, they are looking to attract talented potential employees from all generations, to make sure they've got people who understand all the generational humor and cultural nuances that their customers are familiar with. With that in mind, the T-Mobile Careers Team wants to spread the word about the company's fantastic perks and incredible workplace culture, and talk how much fun it is to work there while advancing your career - no matter your generation. To help them do just that, we're looking to produce some funny, clever, and original content for Gen X, Millennials, and Gen Z alike. 

The goal of this project is to create three different short social videos ,and three static images, with one video and one image for each of the three generations they're trying to speak to. The videos themselves can be anywhere from :07 to :60 in length (although shorter is better), and the image can pulled directly from the video, but should be able to stand on it's own with adding graphics or text to provide a clear message or make it meme-worthy! For a good example of a supporting image, take a look the recent T-Mobile Bobby Hayes video, which was accompanied by this Bobby Hayes meme to drive home messaging while still having a little fun. Keep in mind these are intended for social media, so we're not looking for high production value or polish. 

These videos should ultimately drive viewers to check out the T-Mobile Careers site, and then apply for open call center positions. While these videos can highlight any of the vast benefits T-Mobile offers - company culture, retail discounts, on-going educational, and so on - we are also looking for videos that call attention to the personality types that would be a good fit for call centers. We want videos to relate and attract people who excel in interpersonal communication, customer service, patience, and problem solving. A breakdown of what the themes and styles we are looking to see with each generation is in the Background section. While these videos will be speaking to different generations, you do not need to specifically point out what generation the video is for. These videos should also still feel evergreen and convey the general benefits of working at T-Mobile, while be entertaining and comedic. 

You have A LOT of space for creativity here; simply have a look at this T-Mobile Careers Bob Ross parody if you want an example of what we're looking for in terms of ingenuity, humor, self-awareness, and good messaging. Think of a variety of memes, parodies, clichés, sketches, and jokes that are popular on social sites. Although we are primarily looking for live-action executions, you can propose anything from cinemagraphs to stop motion, or if you have a unique idea for how to amplify your assets with limited 2D animation or motion graphics, we are eager to see what you can come up with. 

You can find information on their employee perks, benefits, culture, community, diversity, and other company initiatives, as well as additional past employee videos in the Background. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are six total assets.

• Three up to :60 hero videos (9x16)
• Three static images (1x1)

 

TIMELINE: 

• HERE 
• This is a fast moving timeline with master files due by 9/22

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• T-Mobile Careers social feeds including LinkedIn, Twitter, Instagram, and Facebook

 

TARGET AUDIENCE: Career seekers and potential candidates, ideally, in the following demographics: Gen X, Millennials, and Gen Z.

 

TONE:

• Relatable, conversational, and casual, like you're talking with a friend, but also upbeat, fun, positive, and maybe even a bit quirky. 
• Stay away from anything that feels sales-y or ad-like.

 

EXECUTIONAL MANDATORIES: 

• You should adhere to certain elements of the T-Mobile brand guidelines. A few specific call-outs are below:
  • The primary logo to use is the full T-Mobile logo. 
  • Always make Magenta (#E20074) the hero color in designs. 
    • Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
  • The official brand font is TeleNeo; the font will be provided to the selected creator. 
• Your video should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• CAST (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.