T-Mobile Home Internet Key Messaging:

• At T-Mobile we think about coverage differently. We believe you should stay connected wherever you are.
• That’s why we’ve built a 5G network with the power to go beyond the expected and beyond your phone to and bring fast reliable 5G internet to millions of homes across America. So, from big cities to small towns people have more choice for affordable internet.
• Plus, it’s at the great value you expect from T-Mobile. Fast reliable internet. $50 a month. It’s that simple.
• T-Mobile, the network that goes beyond the expected.

The key thing is that it's because of T-Mobile's powerful 5G network, and the fact that they're the leader in 5G that they can provide home internet service. If that's the crucial point in your messaging, it helps prove to people that T-Mobile's network actually is different, and that you can trust it, both for your wireless, and for home internet.

About T-Mobile Home Internet: 

T-Mobile's 5G Home Internet is fast, affordable, and incredibly easy to set up. It's Wi-Fi that works right out of the box in 15 minutes or less, and even better, it's $50 a month with autopay, with no annual service contracts or extra monthly fees - that simple. T-Mobile 5G Home Internet also has the backing of the Un-carrier, putting people first, treating them right, and changing the rules in their favor. 

People have endured price hikes and hidden fees due to limited cable options. T-Mobile's here to give them alternative options for their internet provider. They've built a 5G network powerful enough to go beyond wireless on your phone and because of that, they can bring fast, reliable home internet nationwide, to millions of homes across America all for $50/month.

We've definitely come a long way since the days of dial-up internet, but these days, with cable companies setting the standard, home internet service can still be more difficult than it should be - with complicated bundles, contracts, and loads of hoops. In some areas, folks are often stuck with only one provider, and if you're lucky, you have good service, but most times... it’s kinda meh, and you're still paying a lot. People are hungry for choice, and now, with T-Mobile's 5G Home Internet, they have choice... but not everyone realizes that, and that's where you come in. T-Mobile wants to create a suite of three different exciting and humorous TikTok videos to let people know that T-Mobile is using their powerful 5G network to provide Coverage Beyond your phone, so they can bring fast and reliable 5G Home Internet service to homes across America. 

The goal here is to create a suite of three different TikTok videos, only :20-:30, that are clever and fresh, and that help build trust in T-Mobile's 5G Home Internet. You'll need to communicate that T-Mobile thinks about coverage differently, so they built their 5G network to be different, and it's because they have the largest, fastest 5G network that they can offer 5G home internet that actually works. The messaging is nuanced - we're effectively using 5G Home Internet to prove the strength of T-Mobile's 5G network overall - and you'll need to use some pretty direct messaging for these. At the same time, the videos you create are going to be used for TikTok Pulse ads, which means they'll play alongside the top performing organic content on TikTok, and being in the mix with the trendiest stuff out there means your videos need to be just as exciting and humorous, however you deliver that message.

We get into messaging more in the Background, but creatively, don't overthink this one: your videos should look and feel like actual TikTok videos, not overly polished commercial content. Check out a previous Home Internet video HERE, and some of T-Mobile's other TikTok content HERE. You probably want to think about talent speaking directly to the camera in some way - or doing something where they're at least aware of the camera, and you'd be smart to think about camera tricks, editing, filters, green screens, or something else that feels unexpected but interesting. We're assuming live action is the most likely outcome here, but if you have some animated or motion graphic elements that you want to use, that's cool. On-screen text is good too, but stick with native TikTok styles.

It's important that each individual video feels unique, and you should probably NOT use the same talent or format for each video. The messaging CAN be similar for each video, but it should be presented in a different way. It's not really necessary for you to have a large team or an extensive production capacity here, and you can shoot your videos on a phone and use visual effects native to TikTok, although using a legit camera and editing software probably still serves you better for post-production. Note that you can't use trending TikTok sounds or music, or the TikTok AI voice, but you can use something similar to those if they'd otherwise factor into your creative approach. 

For your pitch, please demonstrate your previous TikTok experience and illustrate how you'd bring this type of platform-led production to life. Although this suite is three videos, if successful, the T-Mobile team might be interested in extending their partnership with you for another round of TikTok videos. 

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 3 total video assets.

• Three :20-:30 TikTok videos (9x16)

 

TIMELINE: HERE

 

EXPOSURE: TikTok and TikTok Pulse. Please review the platform best practices page.

 

TARGET AUDIENCE: TikTok users ages 18-35, who might have their internet stuck in a bundle with a traditional cable provider.

 

TONE: Exciting, humorous, lighthearted, and casual

 

EXECUTIONAL MANDATORIES: 

• Please stay away from mentioning specific or making literal competitor claims (i.e. T-Mobile is faster/cheaper/easier/better/etc. than X). Your script should also NOT include anything too negative about traditional ISP providers.
• If you mention the $50 "pricelock," we need to explicitly state that “we won't raise the price of your internet,” as that’s the approved claim. For VO or dialog, that "we" is important because local taxes or government regulations may cause a rate to rise, but T-Mobile won't raise it.
• You MAY use the Home Internet "Arcadyan" 5G device, and T-Mobile will provide one, but if displaying the Arcadyan 5G device, it must be next to a window.
• When mentioning the $50 price point, you must say “$50 with Autopay.”
• If the plan is to mention “Coverage beyond,” it needs to be “Coverage beyond the expected”
• Avoid using the word “save” or “savings.”
• Audio must come from Tongal's partner libraries; you may not use trending Sounds or music (sorry!).
• Additionally, the Siri/TikTok AI voice cannot be used in these videos.
• All text must be placed for TikTok in-feed safe zones. 

 

OPEN BID: 

• This is an open-bid project, so you will get to set your own budget up to $7,500. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section within a total budget range of up to $7,500. Please ensure that your budget factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.). You can download the budget template here.
  
  
• SCRIPT (Required): This should include dialogue from the video you intend to create.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 9x16. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.