Thousand Fell always selects materials that are responsibly sourced. They only source materials that can either be biodegraded, recycled to make new shoes, or upcycled into materials for new projects. You can read more about super ingredients used to make their sneakers in the Assets section.

Here's a breakdown of how the full-circle footwear process works:

• You return your sneakers to Thousand Fells at no charge, using a prepaid shipping label.
• If condition allows, they'll refurbish your shoes and give them to someone in need through their partnership with Soles4Soles.
• Otherwise, they'll break them down into their component parts to make recycled raw materials: these are then converted back into usable materials and reintroduced into our supply chain. Any materials they can’t use will be donated to their partners and incorporated into secondary supply chains.
• Once your shoes are refurbished or recycled, Thousand Fell will send you a Material Credit that can be applied to your next Thousand Fell order.

The goal of this project is to create a :30 YouTube TrueView for action video for Thousand Fell.  

Thousand Fell is revolutionizing the next generation of sneakers. Each pair combines thoughtful design with modern and sustainably-sourced materials, making them durable, comfortable, and recyclable. When you’re done with your pair, Thousand Fell will take back the sneakers keep them out of a landfill, whether by refurbishing them and donating them to someone in need, or by ensuring that their raw materials are reused. Thousand Fell's signature "full-circle footwear" initiative is a key part of their mission to create zero-waste footwear and a more sustainable future. You can read more about this initiative in the Background / Additional Details section. 

Thousand Fell would like to create a video that explains how their "full-circle footwear" program works, while also highlighting key product features like comfort, stain resistance, and odor resistance. Created from super ingredients like recycled water bottles, aloe vera, and coconut husks, Thousand Fell sneakers are sustainable, comfortable, and functional - keeping your white shoes white longer. 

Your video should primarily focus on the white lace-up sneakers, but the white slip ons can also be featured. If your creative execution calls for it, individual shoe components can be provided to the greenlit filmmaker. Thousand Fell is open to either live-action or animation approaches. 

 

DELIVERABLES: Four total deliverables:

• One :30 video (16x9)
• Three alternate :30 versions (16x9). Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during scripting.

 

TIMELINE: For the full project timeline please see the Assets section. Please note: the timeline moves quickly. 

 

EXPOSURE: YouTube. For YouTube TrueView for action best practices please click here. 

TARGET AUDIENCE: 

• The biggest audience is young adults ages 18-24 who are progressive and care about sustainability, while also wanting stylish shoes at an affordable price point. 
• Another primary audience is urban up & comers ages 25-30. Whether these millennials are working at a startup, an agency or even a more traditional company, they’re focused on developing their career and living their life with purpose.
• The secondary audience is consumers ages 30+ who are transitioning to a lifestyle that requires less personal spending (having kids, buying a home), but that doesn’t mean giving up style. It means caring more about performance-to-price and making smart purchases.

 

TONE: Honest, optimistic, innovative, progressive

 

EXECUTIONAL MANDATORIES: 

• Your video MUST explain Thousand Fell's "full-circle footwear" initiative.
• Your video MUST highlight that Thousand Fell sneakers are comfortable, durable, stain-resistant, and odor-resistant - and most importantly, sustainable.
• Your video MUST use voiceover and/or on-screen text. 
• To demonstrate that Thousand Fell sneakers are stain-resistant, they'd ideally like to see liquid being poured on the sneakers similar to this still image.

Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.