Supernatural is an edgy and heartfelt dark fantasy that follows brothers Sam and Dean Winchester as they journey across the country hunting down monsters and other supernatural beings. Constantly facing new enemies as well as challenges ranging from violent memories to complicated relationships with an Angel of the Lord, the brothers encounter and fight creatures from American urban legends and supernatural beings like vampires, werewolves, and ghosts.

Check out how Supernatural fans talk about the show on Twitter, and what links, stills, GIFs, memes, and videos they incorporate into their Tweets. 

Here are some references to learn more about Supernatural :  

 

• Supernatural Wiki
• Supernatural on TNT
• Synopses of seasons 1-14

For over 14 seasons, Supernatural has been beloved by its large and rabid fanbase – check out the #SPNFamilyForever hashtag to get a sense of how committed and faithful these fans are. We want to celebrate everything that makes the show unique and has helped it stand out over the years. 

To keep the conversation going, WarnerMedia is looking for Twitter concepts that capture the fans' dedication and celebrate the history of the show and the adventures of the Winchester brothers. 

Pretty much everything is in-bounds for your concepts, so long as it feels native to Twitter. That means your concepts can be for video mashups, reanimated content, remixes, polls, fan art, GIFs, story times, meme formats, and more. Think outside of the box and about what works on Twitter. Consider formats and frameworks for a variety of executions within a single campaign – ie, multiple videos, or a mix of video, GIF, and still content, and how audiences will interact with your concept. We encourage you to submit multiple different concepts/approaches. You may include a reference to concept art, links, etc. in your concept submission.

 

EXPOSURE: Twitter

 

TARGET AUDIENCE: Supernatural fans

 

TONE: Fun, authentic, celebratory

 

EXECUTIONAL MANDATORIES: 

• Consider how your concept can become a larger social campaign on Twitter
• Concepts should create goodwill and awareness of WarnerMedia brands and properties (TNT, Supernatural etc)
• Concepts should celebrate Seasons 1-14

Tell us your concept in 250 characters or less. Think of this as a longer, more detailed Idea in 250 characters. Concepts are broader than a one-off Idea, and often require you to consider formats and frameworks for multiple executions for a campaign.

In order to be considered, you must include the below materials in your Concept submission:

• CONCEPT (REQUIRED): Tell us your concept in 250 characters or less.
• CONCEPT ART (Optional): Visual representations of what's outlined in your concept. This is not required, but can be helpful in communicating your vision to the Sponsor.
• LINKS (Optional): If you don't have an attachment but want to link to a representations of what's outlined in your concept, you may included it here. This is not required, but can be helpful in communicating your vision to the Sponsor.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
   
   
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or old to enter. The Sponsor reserves the right to repost the contest at their discretion.
   
   
8. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.