Here are the four 2021 SuperGrant recipients...

• Maple Built is a woodworking apprenticeship that employs, trains, and mentors young men in Nashville in an attempt to help disrupt the school-to-prison pipeline that has burdened their neighborhood for years.
• Monroe Harding is the only agency in Middle Tennessee providing a comprehensive continuum of services for current and former foster youth from their birth to age 26, as well as serving other vulnerable young adults in their community. This grant supports "Works Wonders", which empower young adults to participate in work-related learning experiences; mock job interviews, visits to business/industry sites, job shadowing opportunities, and interviews with people employed in fields-of-interest to them.
• Retrieving Independence breeds, trains and places service dogs with people who are living with physical, mental or emotional disabilities. The dogs are trained by inmates in the Tennessee Department of Corrections, which helps give them purpose and dignity.
• Home Street Home is a Nashville-based nonprofit. Home Street Home Ministries supports and uplifts those who are trapped in the grips of homelessness and other vulnerable living conditions, regardless of age, race, gender, nationality or religious beliefs or affiliations. This SuperGrant will help fund Home Street Home's first transitional home, where they can support these people in finding jobs and, eventually, homes of their own.

 

Each nonprofit will have a blog written about them, and your video will have a corresponding presence on SmileDirectClub's social platforms to help promote them.

Every year, the Nashville Predators Foundation and SmileDirectClub partner to award SuperGrants to small non-profits throughout Middle Tennessee that provide vital resources to people undergoing major life transitions. SuperGrants are given to organizations that help support people and communities through programs like youth mentorships, career preparation, service-animal training, and support for people experiencing homelessness. For 2021 they've awarded SuperGrants to four non-profits, and SmileDirectClub wants one editor to use existing footage to create engaging and empowering videos about these programs for its social media platforms. There will be one video to go along with each winner’s story.

 

The goal of this project is to help people learn more about the good that SmileDirectClub does. Each video should showcase the business as their main focus, while being sure to highlight how SmileDirectClub makes this happen by partnering with the Nashville Predators Foundation to give out $250,000 per year in SuperGrants. Using provided footage, VO, and on-screen text are all tools you can use to bring this video to life. No matter what you choose, the integrity of the business, the positive effect it has on its community, and SmileDirectClub's influence should all be on full display.

For your pitch submission, we've included a folder of assets for you to create a :30 sample video to show the Sponsor how you'd approach these edits. You can download all the assets you have to work with here. Please note, the footage is for Maple Built only. Due to SmileDirectClub's promotional timeline, Maple Built's video will be due before the other three videos.  For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 8 total video assets.

• Four :30-:45 videos for IG Story (9x16)
• Four :30-:60 videos for IG In-Feed (1x1)

 

TIMELINE: Please note these edits will be delivered in a rolling timeline. For the full project timeline, see the Assets section.

 

EXPOSURE:

• Instagram, Facebook.
• Please review the platform best practices page.

 

TARGET AUDIENCE: GenZ and Millennials between ages 16-34, skews females.

 

TONE: Empowering, Inspirational, Positive.

 

EXECUTIONAL MANDATORIES: 

• Editor must be sure to highlight that the grants are from both SmileDirectClub and the Nashville Predators Foundation.
• Editors must not include any footage where someone happens to say "grant winners", since it's not a contest. They are grant recipients.
• Please be sure to avoid any visible third party branding or logos, specifically anything with the NHL.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.

• SAMPLE VIDEO (REQUIRED):  Please submit one sample video based on the information provided in the Objectives section utilizing the provided assets (Download the provided assets here).

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.