As of this writing, the individual video concepts are still being developed by Tongal, PayPal, and partner agencies in parallel to this project. If they become available, we will provide additional information and an update From a thematic standpoint, this campaign will be rooted in a sense of optimism, as a celebration of the human connection and the little moments that we've all been missing. By providing people with digital solutions to buy products online, or send or receive money to/from family & friends, PayPal is helping to keep us connected and enable these moments. Visually, it will use open exteriors, movement, energy, and color to communicate that optimism. 

PAST VIDEOS FOR REFERENCE: These :15 videos were all produced with a similar project structure and budget, and they generally reflect the live-action approach that we may take here, although we anticipate much more energy, color, and movement - not to mention, more exterior locations.

• Happy Cheat Day 
• Make Tasty Easy
• Make Local Easy
• Make Jungles Easy
• Make WFH Easy
• Make Fitness Easy
• Creating New Memories by Recreating Old Ones
• Make New Memories with the Ones You Love

All across Europe, there's a sense of cautious optimism as people look ahead to the summer, with hopes that in a couple months we'll be able to get some sun and see a few friends to do something nice. PayPal is running a fast-moving digital campaign to build on this theme, with original video and photography, and we are looking for 4 different filmmakers who can step up and quickly put together a small shoot to source footage for different scenarios that'll be used to create the campaign. Raw footage and photo stills from these shoots will be provided to a single creative campaign director, who will handle post-production for all videos in the campaign. It is NOT necessary that you're based in Europe, but you must have access to locations that can feel authentically European, especially exteriors. Stylistically, we're looking for something that feels bright, vibrant, colorful, authentic, and cinematic. 

As of now, we don't yet know the precise stories for each video, and we can only provide a conservative estimate for talent and locations. The videos are being developed in parallel to this project, so you're not being asked to pitch a creative take. As each finished video will feature several 2-4 seconds of of full-screen product graphics, we're only talking about a handful of short shots and a small number of camera setups. We've laid out assumptions that you should be able to work with below, along with example videos from recent campaigns to give you a clear idea of what to expect. Please carefully review the info in the Background / Additional Details.

IF YOU ARE SELECTED:

• You will be coordinating with the campaign director, who will provide a script, storyboard, and shot list prior to your shoot, as well as creative direction for a :15 spot, and still photography.
• You will be responsible for casting, locations, and wardrobe. Given the need to showcase safe behaviors in a COVID environment, casts will be limited in size, and locations will be predominantly European exteriors, urban or semi-urban.
• You MUST include a still photographer, who will shoot in parallel to your video shoot, using the same cast. 
• All shoots are *likely* to be conducted MOS. There will definitely NOT be dialogue, but we may still need audio.
• The entirety of your commitment is approximately TWO weeks.
• You will NOT be required to provide any post-production services. 

FOR YOUR PITCH: You will be required to provide a photographer option, along with some location options. We'd also recommend general casting options, *if* you have easy access to casting. We know that's more of a lift though, so it's not mandatory. Otherwise, your pitch should primarily highlight:

• Past work that shows your ability to shoot something that feels bright, stylish, energetic, authentic, and cinematic
• Past work that shows your ability to direct talent and get grounded and genuine performances (especially without sound)
• Your ability to quickly source multiple cast & locations options
• Your ability to work quickly, within tight confines, with lots of flexibility
• Check out the Photography Guidelines with regards to your Photographer.
  
  

PROCESS: 

1. Four filmmakers will be selected on Wednesday, April 7th. 
2. If greenlit, you will be immediately briefed by Tongal and the Campaign Director on the potential video concepts, and enter pre-production. You will be responsible for providing casting, wardrobe, and location choices, and alternates if necessary, to ensure approval by PayPal.
3. You will be provided with a script, storyboard, and shot list, as well as camera specs, and a framing guide to confirm all content you will need to capture. All footage MUST adhere to the guidelines and specs provided.
4. Your photographer will be provided with a shot list, and join a cross-team call with Tongal and a partner agency to discuss style guides and creative direction.
5. Our Shoot Dates are either Saturday, April 17th or Sunday, April 18th. 
6. You will be responsible for sending all footage to the campaign director by EOD on Monday, April 19th. 
7. You will be responsible for sending all talent, location & art releases (where applicable) to Tongal by EOD on Tuesday, April 20th. 

BUDGETING ASSUMPTIONS:

• One day of shooting, two locations (One Int., One Ext.). Exterior should be urban or semi-urban - think interesting parks, sidewalks, open and safe public areas, or a cool rooftop, European in look and feel. Interior is likely to be a home or apartment that feels relatable to someone in their mid-20's - any type works. 
• Two principal cast: male & female, mid-20's. Four supporting cast: male & female, mid-20's. Two extras: mid 20's. Diverse, relatable, and not at all model-y.
• Photographer should be a dedicated photographer, with assistant, and some independent lightning setup. No retouching is required. 
• Shoot 2K resolution @ 23.98 fps, framing action for 9x16. 
• All shots that include masked talent must also be filmed without masks. That said, most shots will involve people in safe settings around close friends and family, and few may be wearing masks. To be safe, anticipate that you'll need to shoot maskless alts for 1/3 of your footage.

DELIVERABLES: All raw footage

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE: Videos are intended for digital platforms and and social media, along with PayPal's owned channels, and potentially limited broadcast TV buys in some European markets. Videos will be distributed in Germany, Austria, Switzerland, France, Italy, Spain, Belgium, Netherlands, Sweden, Norway, Finland, Denmark, and Ireland.

 

TARGET AUDIENCE:

• A broad European audience across more than a dozen countries. 
• Digital Natives aka Young Professionals - They're under 30, and have always enjoyed a digital first life. They may or may not be current  PayPal users.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of how you plan to approach capturing the footage. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• PHOTOGRAPHER (REQUIRED): Background information and links to samples from the Photographer you plan to work with. Once your pitch is greenlit, the Sponsor may either approve your Photographer or ask you to submit a new one for approval.
  
  
• LOCATIONS (REQUIRED): Your pitch must include your proposals of the locations you would be looking to film in. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Suggested): Although this is not required, given that you don't have any specific roles to cast for, we'd love for you to include general Casting Options with your Pitch, should you have easy access to some, in the event that we're able to make selections immediately upon your selection, if your pitch is chosen.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.