PROPERTIES:

• Hilton Denver Inverness: Full-Service Brand
• The Curtis, a DoubleTree by Hilton Hotel: Full-Service Brand
• The Art Hotel Denver, Curio Collection by Hilton: Lifestyle Brand
• The Slate Hotel Denver, Tapestry Collection by Hilton: Lifestyle Brand

HILTON BRANDS: 

While the Campaign Director will prepare you for each property brand you will be capturing, here are key highlights for each brand and best-in-class links from previous Stay Tours shoots. 

Full-Service Brands:

Hilton sample video: Hilton Shanghai Songjiang Guangfulin

DoubleTree sample video: DoubleTree by Hilton Phoenix Chandler

• Hilton Hotels & Resorts
  • These properties feature branded amenities that signal quality and care
  • Exceptional dining opportunities 
  • Spaces to recharge and reconnect 
  • Elements that make travel easier
• DoubleTree by Hilton
  • Simple human touches and acts of kindness that make every stay a delight
  • Every stay starts with a warm chocolate chip cookie
  • Contemporary amenities and design
  • Unique F&B 
  • State-of-the-art fitness, meeting, and event spaces

Lifestyle Brands:

Curio sample video: Al Seef Heritage Hotel Dubai, Curio Collection by Hilton

Tapestry sample video: The Barnes San Francisco, Tapestry Collection by Hilton

• Curio Collection by Hilton
  • Authentically cool, culturally relevant
  • Distinctive, sophisticated architecture and design touches with a grand sense of arrival
  • Locally-inspired design and artwork that connects to each property's individual story 
  • One-of-a-kind experiences tied to the location
  • Multiple F&B outlets per property; at least one must be a well-known 'destination' restaurant
  • Multiple bars per property with signature cocktails
• Tapestry Collection by Hilton
  • Each property is entirely unique with an individual personality, from the architecture and design to the F&B
  • F&B is locally-inspired
  • Tapestry properties are targeted for the traveler who seeks an exploration-worthy destination

**This project has been re-scoped and the project parameters have been updated as of 4/11 to align with previous Stay Tours captures. Please reread / review the brief and adjust your pitch accordingly, if necessary.**

At Hilton, The Stay is everything. It sets the tone for your whole trip and can make or break your entire travel experience. Luckily, Hilton is built to provide the ultimate Stay experience, from well-appointed hotel rooms and communal areas to unique amenities and stand-out Hilton hospitality. As part of an ongoing "Stay Tours" social campaign, Hilton has been shining a spotlight on individual properties from all around the world, with short vertical guided travel videos that shows all that these properties have to offer.

As part of that campaign, we are looking for a Tongal creator in the Denver area (or able to work as a local) to capture Stay Tours content across four local properties at the end of April/beginning of May. You'll work within the existing first-person POV or "follow-me" style of vertical videos that has made Stay Tours so popular, taking the viewer through an actual "Stay experience" at multiple different properties across Denver. 

For this capture, you will be working with two properties in the Full-Service brand category and two Lifestyle brand properties; more on those in the Background. Your campaign director will guide you on the specifics of each brand, but each of your four properties has its own identity and unique features and amenities that you'll need to focus on. The actual properties and guides on what to prioritize filming for each will be provided to you if you're selected for production. 

If greenlit, you'll capture vertical first-person POV content on an iPhone at each property for your location, giving viewers a guided tour of all of the hallmarks of "the Stay," as if from the vantage point of a traveler documenting their Stay on their iPhone or DJI Osmo. You'll capture universal moments, like entering the lobby and using the Digital Key in the Hilton Honors App to unlock and enter the guest room, as well as revealing amenities, which will be unique to each specific property. Once you've captured your footage, the campaign director will then take your immersive, guided content, and turn it into a dynamic, engaging vertical video up to :60 long that'll be relatable and exciting for viewers and travelers worldwide. You won't be responsible for any post-production, but your sample work links should show previous experience capturing first-person POV social content.

As the project title suggests, this is the first wave of Stay Tours content for 2025, as well as part of an extremely successful ongoing content series for Hilton. We've linked to some best-in-class videos from seasons past in the Background to give you a strong sense of how to approach production, and what we're looking to see. 

Ultimately, all of the content created for Stay Tours needs to feel like it's part of the same campaign, so it's crucial that you can execute within the existing style shown in these videos. Within this framework, each video needs to be crafted specifically to reflect A) each property's unique highlights, style, and/or amenities; and B) the appropriate "traveler" persona for that stay. The persona should inform how you achieve the above as you work with amenities like in-house bars and restaurants; but it also shapes how you might approach an especially great view from the guest room, a spa experience, or more unique equipment in a hotel's fitness center. 

Since these should be shot like true first-person POV videos, we should really only see hands (holding the camera, opening the door, picking up a drink, etc.), so you can reuse the same talent across multiple videos, but we do want to see diversity on screen, which means you'll probably need more than one set of hands. It's not mandatory, but we'd love to see casting options in your pitch. Hilton will provide a room at each property for filming, although you should NOT assume that you can stay in this room overnight, and each property's available dates for filming within the end of April/beginning of May window will be arranged with the greenlit filmmakers. You should expect to spend a day or two scouting the locations, and one shoot day per property. 

For this project, you should expect local travel within the Denver area; no additional travel budget will be provided, so you must be able to work as a local. 

Note: Greenlit creators should plan to be available for a kickoff call with Tongal and our campaign director in the morning (PST) on Monday, April 21 and individual calls with Hilton and your individual property teams from Tuesday, April 21–Thursday, April 24. 

 

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: You will deliver a hard drive containing the following content for your four properties:

• Per property, vertical iPhone/DJI Osmo footage capturing an immersive Stay experience (9x16) 
• Per property, three vertical still images as thumbnail options (9x16)

 

TIMELINE: HERE.

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review the platform best practices page.

• Hilton's various official YouTube Shorts, Instagram, and web channels

 

TARGET AUDIENCE: Broadly, the global Instagram and YouTube Shorts audiences: Millennials, especially younger millennials, and Gen Z. 

 

TONE: Authentic, clever, energetic, humorous, creative, timely. 

 

EXECUTIONAL MANDATORIES: 

• Your visuals must be engaging and designed to hook and hold audience attention.
• Videos must show the Hilton hotel room and other property highlights and amenities that are unique to a specific type of Stay; these examples may not apply to your properties, but for illustrative purposes: 
  • Family at an All-Inclusive resort: lighthearted and fun, and shows a mix of adult, family, and kid-specific activities 
  • Solo wellness retreat: tranquil and peaceful, with amenities built for relaxation and restoration
  • Where possible, highlight the "little extras" that make The Stay even better, e.g. special in-room welcomes, team members going above and beyond for your Stay, etc.
• While you can repeat talent across videos, diversity is key to Hilton, and we'll want that to show up on screen through the first-person POV. Talent should also be in sync with the type of property and available amenities, as noted above. At most, talent's arms and legs will be featured (no face) so please be sure to avoid visible tattoos. 
• The Hilton properties will provide a room for your shoot, but it is not necessary to spend the night at any of the properties; filming should require only one day or less per property.
• You must visually emphasize the beauty of Hilton properties, from the hotel rooms to the communal areas (e.g. lobbies, restaurants, bars, outdoor spaces, etc.).
• Greenlit filmmakers will be provided with brand Do's and Don'ts that will need to be followed during pre-production and production.
• Do not show drinking of alcoholic beverages on camera. 
• You must use Hilton's location and talent releases for this project, and Hilton's artwork release for any featured artwork in your content. Blank forms and further instructions will be provided to the greenlit filmmaker.
  
  

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.
  
  
• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit.The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.