Now that summertime is coming to an end, Starbucks has started thinking about the most wonderful time of the year - the winter holiday season! This year, Starbucks is bringing some holiday spirit to their Frappuccino bottled coffee line with limited edition holiday bottles for their Caramel, Mocha, Vanilla & Coffee flavors.

To help promote these special designs, Starbucks would like to create stop motion videos in the style of classic holiday specials. Think along the lines of Rudolph the Red-Nosed Reindeer or Frosty the Snowman. These videos should be inspired by the holiday bottles and tap into the magic & nostalgia of the holiday season, without focusing on any holiday in particular. The client is open to different stop motion styles such as claymation or paper craft! They will not be providing the actual bottles.

 

DELIVERABLES:

• One :15 sec (1:1) for FB/IG centered around the Mocha drink
• One :15 sec (1:1) for FB/IG centered around the Coffee drink
• One :06 sec vertical (9:16) for Snapchat centered around the Mocha drink
• One :06 sec vertical (9:16) for Snapchat centered around the Coffee drink
• One end card (created by filmmakers) highlighting all four holiday bottles with prominent Starbucks branding, including the Siren logo (high res images provided by Starbucks).

 

TIMELINE: 

• Final video files will be due 10/30
• For the full project timeline please see the Assets section.

 

EXPOSURE:

• Starbucks' social media channels, including Facebook, Instagram & Snapchat.

Click here for platform best practices page.

 

TARGET AUDIENCE:

• Primary target is the Millennial audience, with a secondary focus on the Gen Z audience.
• Women across both age demographics.
• These female consumers are impulse-driven, fun-loving, and believe in self-expression. They count on delicious coffee beverages with bold flavors to boost their energy and elevate their enjoyment of life. They are flavor fanatics always on the hunt for variety, excitement, and what’s “hot right now.”  They seek out new experiences, they’re adventurous, and they’re curious with flavors.

 

TONE:

• Seasonal & festive
• Colorful, cheerful, celebratory, upbeat, happy & fun
• Vibrant, bold, and youthful. Videos should avoid pretentiousness!

 

EXECUTIONAL MANDATORIES: 

• Mocha & Coffee will need to be the hero flavors of the videos. 
• Videos should be specific to the winter season & embrace the festive nature of the holidays. However, they should NOT specifically reference any holiday in particular.
• Videos should be inspired by the elements from the holiday bottle designs (i.e. the house from Mocha, the trees from Coffee).
• Videos should feature the iconic aspects of the Frappuccino brand:
  1. Bottle shape, pop of cap, & fun brand personality (mandatory)
  2. Delicious and bold flavors, superior coffee quality (strongly preferred)
• Videos should be stop motion. The sponsor is open to seeing various styles within the stop motion genre - including but not limited to paper craft and claymation.
• Given the timeline for this product, you will NOT be able to use physical bottles with the holiday designs in your videos. If greenlit and selected to move forward, you will have access to high-res photos and renderings of the holiday bottles. Please be sure to break down how you would address this in your treatment (i.e. if doing claymation animation, would you make the bottles out of clay, etc.)
• Videos should tell a story, but should NOT use any dialogue. In your treatment, please be sure to discuss whether all of your videos will be part of one story, or if you will be telling different stories across each video.
• Videos should feel high quality, and in line with the Starbucks brand.

OPEN BID:

• This is an open bid project, so you will get to set your own budget proposal within the $25,000-$35,000 range. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. The Sponsor would like each producer to create this suite of videos with a total cost range of $25,000-$35,000.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in you videos. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• SCRIPT (Optional): This should include dialogue from the videos you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• CONCEPT ART (Optional): Visual representations of the characters or world outlined in your concept. These are not required, but can be helpful in communicating your vision to the Sponsor.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.