Even though the summer heat is still in full swing, Starbucks is already thinking about the most wonderful time of the year - the winter holiday season! You might remember their signature red cups, which have become a staple in their cafés around November & December.

This year, Starbucks is bringing some of that holiday spirit to their Frappuccino bottled coffee line with limited edition holiday bottles for their Caramel, Mocha, Vanilla & Coffee flavors!

Since this is their first year launching these holiday designs, Starbucks is looking to the Tongal community for fun and seasonal ideas to promote awareness of these limited edition bottles. They are fun, festive, collectible, and will put people in their happy place this holiday season! These ideas can be for videos, social content, or even live event activations / experiences. Ideas should embrace the festive nature of the holiday season -- however they should not focus on any specific holiday.

The sky is the limit, and we want to see your best ideas on how to celebrate Frappuccino bottled coffee drinks getting into the holiday spirit this year! 

DELIVERABLES: 

• 250 character ideas on how to drive awareness for limited edition holiday designs on the Starbucks Frappuccino bottled coffee drinks.

 

TIMELINE: For the full project timeline please see the Assets tab.

 

EXPOSURE: 

• TBD

 

TARGET AUDIENCE:  

• Primary target is the Millennial audience, with a secondary focus on the Gen Z audience.
• Women across both age demographics.
• These female consumers are impulse-driven, fun-loving, and believe in self-expression. They count on delicious coffee beverages with bold flavors to boost their energy and elevate their enjoyment of life. They are flavor fanatics always on the hunt for variety, excitement, and what’s “hot right now.”  They seek out new experiences, they’re adventurous, and they’re curious with flavors.

 

TONE: 

• Seasonal & festive.
• Colorful, cheerful, celebratory, upbeat, happy & fun.
• Vibrant, bold, and youthful. Ideas should avoid pretentiousness!

 

EXECUTIONAL MANDATORIES: 

• Ideas can be for videos, social content, live action activations, and more. We want to see your most creative ideas, so feel free to swing big!
• Ideas should be centered around driving awareness of these limited edition holiday bottles, and celebrate the Starbucks Frappuccino bottled coffee brand.
• Ideas should be specific to the winter season & embrace the festive nature of the holidays. However, they should not specifically reference any holiday in particular.
• Ideas should be fun and not take themselves too seriously!
• Ideas should feel modern and current for the target audience.

Tell us your concept in 250 characters or less. Remember, a concept is not a detailed script - it is a spark of inspiration or a distillation of what will happen in the video. As always, concepts should be clever and engaging. 

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
3. BY SUBMITTING A VIDEO OR CONCEPT ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
7. Limit 5 submissions per member, per Phase.
    
8. You must be at least thirteen (13) years or older to enter.
   
   
9. The Sponsor reserves the right to repost the contest.
   
   
10. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.