Check out the Assets tab for the following: 

• A Refund Advance promotional video H&R Block made last year
• Static assets built for a different product, Emerald Advance, that show a similar style to what H&R Block is looking for in your video

*** Note: This has a truncated pitch phase and a fast-moving timeline. Please review the timeline when you pitch. ***

Getting a tax refund is never not awesome, but having to wait weeks or months to get your own hard-earned money back in your account... well, it kind of sucks. That's why H&R Block created Refund Advance. With Refund Advance, H&R Block clients can get the majority of their tax refund within minutes of filing their taxes. For example, if your refund is $4,000, with Refund Advance you can literally get $3,500 in minutes. It's a great offering, and H&R Block needs to get the word out. 

For this project then, H&R Block is looking for one Tongal creator with a lot of experience in motion graphics or 2D animation to create awareness around Refund Advance with a quick, informative, and engaging :15 video. H&R Block will provide the script (week of 11/7), so your job will be to bring the messaging to life using memorable, clear, and stylish motion graphics, potentially with some light 2D animation to integrate some of H&R Block's iconography. You can check out an :06 awareness video H&R Block made for Refund Advance last year along with some static examples of previous campaigns (for another H&R Block product) with a similar look and feel in the Assets tab.

This project has to move very, very quickly, so it's paramount that your pitch show your relevant past work examples and that your treatment not only demonstrates your ability to create something eye-catching and informative but also that your understand and can execute create on this project's fast-moving timeline. There will be almost zero room for pre-production on this project, so we're really looking for a talented motion graphics and animation partner here. 

Since this project does not have a true pre-production phase, you must be available for a pre-production review & approval call with H&R Block and Tongal from 11-11:30am PT / 1-1:30pm CT / 2-2:30pm ET on Tuesday, 11/8.

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are two videos:

• One :15 hero video (16x9)
• One :06 cutdown  (16x9)

 

TIMELINE: HERE. Please note that this project has an extremely expedited timeline with no real pre-production phase to give time for production and revisions. 

 

EXPOSURE: H&R Block's YouTube, paid and organic; H&R Block websites. Please review the platform best practices page.

 

TARGET AUDIENCE: Current H&R Block customers and the financially vulnerable, especially anyone who wants to learn good banking habits; typically 25-40.

 

TONE: Direct, clear, engaging.

 

EXECUTIONAL MANDATORIES: 

• Your pitch/treatment must demonstrate your previous relevant experience and demonstrates your ability to create something eye-catching and informative but your understanding of this project's fast-moving timeline.
• Your approach must align to the style illustrated by the previous video and static assets linked in the Assets tab and make use of H&R Block's owned iconography/GIFs.
• You must be available for a pre-production review & approval call with H&R Block and Tongal from 11-11:30am PT / 1-1:30pm CT / 2-2:30pm ET on Tuesday, 11/8. 

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.