If you don't already know, [solidcore] workouts are 50 minutes of full-body strength training on a pilates-inspired reformer, and they're truly an immersive experience: held in a dimly-lit room, under blue lights, fueled by energizing music, and driven by an experienced coach who provides everyone with personalized instruction. It's incredibly exciting, and [solidcore] wants to infuse that kind of excitement into a collection of Instagram Stories for their channel that can celebrate some of the key cultural moments and holidays happening this spring.

The goal of this project is to produce Instagram Stories that create awareness for [solidcore] by supporting different cultural moments and holidays, while highlighting [solidcore] through consistent branding and elevated visual elements related to each occasion. It's important that your videos incorporate lots of dynamic movement, especially in the motion text and in the visual elements you include, so you'll want to find interesting and energetic ways to bring that into the video, even having elements move and dance about on screen or by incorporating light animation. 

Follow the link in Relevant Assets section below for a collection of [solidcore] photos you can use in your content, but feel free to expand on these with your own digital creations. If you create anything of your own, it's important that you keep them in the style of [solidcore]'s premium aesthetic, and important that they don't become too cutesy. [solidcore] is all about the time under the blue lights, so finding ways to incorporate the studio shots or [sweatlana] - their pilates-inspired reformer workout machine - would be ideal. 

Both April Fools Day and Mental Health Month are videos, the rest are static images. In the assets folder there is a video specifically provided for use in the April Fools video. For Mental Health Month, the sponsor is looking for 3 short videos to provide self-care reminders for their Instagram followers. These could be in any medium, but the sponsor is most interested in how you could integrate 2D animation to make these more engaging. Look in the Background for more info on each of the cultural moments and holidays, along with some key details. The execution is all about communicating the information in a fun, polished, and premium way. The static images should be thoughtfully designed; the sponsor is specifically interested in how you can add depth and dimension to these so they don't feel overly flat.

For all static assets, we're requesting a graphic template in addition to the final image itself. We're thinking that'll mean Photoshop PSD assets, but we'd also be open to Canva templates here too. These should consist of individual slides conveying the pertinent information so that the [solidcore] team can quickly and easily add in the copy text and holiday specific team photos closer to the posting date.  That said, please speak to how you'll templatize these in an easily accessible way for the [solidcore] team. 

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 4 video assets and 7 static image assets: 

• One up to :15 videos (9x16)
• Three :05-:10 videos (9x16)
• Seven Static Images with matching PSD templates (9x16)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Instagram

TONE/FEEL: 

• Empowering, supportive
• Premium, elevated, clean. NOT kid-like or cutesy

EXECUTIONAL MANDATORIES: 

• All copy MUST be lower case, including proper nouns like "Thanksgiving."
• There are only select words that we bracket, and when we use these words, we always bracket them. See the brand book for more.
• Use [solidcore] blue color to provide emphasis.
• Videos and images must include [solidcore] logo on bottom, bracketed.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.