CONTENT REFERENCES FOR INSPIRATION AND TONE: 

• The Tongal Blog
• Wit & Delight
• Refinery29
• The WUF Website

WUF is an inspiring storytelling and experiential organization built around the idea that our dogs spark human transformation and connection, and to that end, they're looking for a copywriter to contribute to their new, upcoming dog and pet owner lifestyle newsletter. The e-mail based newsletter will feature inspiring stories about dogs and human connection, pet ownership, tips and upcoming partner events and promotions. Each newsletter will have an Introduction, and three to five, single paragraph sections that cover:

• a recap of some of the most relevant dog-centric stories from the current or previous week 
• a summary snapshot of the top dog-centric videos on social media 
• a cool story about a dog in culture
• a look at what’s ahead in the WUF World content sphere. 

As the copywriter & editor for the WUF Newsletter, you'll be writing content for WUF's audience of dog lovers, naturalists and wildlife lovers on a variety of topics, predetermined each cycle. Most of the content sources will be aggregated for you by the WUF Team, but you can expect do a little research on your own.

You can expect each section to be roughly a paragraph in length, although for some sections you may simply be writing one to two sentences to accompany a link and/or image. You'll be provided access to a Mailchimp newsletter template, which you'll also need to populate with imagery from the WUF Team, as well as some images sourced from other online libraries. The greenlit creator is welcome and encouraged to suggest format changes to the newsletter to improve quality and content.

Above all, though, you must love dogs.

For your pitch, you should submit existing writing samples that demonstrate your ability to write for a broad audience. Check out more info below about the process, some helpful references in the Background, and then for any questions or other project updates, check out the Project Forum.

THE PROCESS

• Upon selection, the greenlit creator will have an introductory kickoff with the WUF management team and be given time to familiarize themselves with the WUF content sphere. 
• For the following 11 weeks, the creator will work remotely with a WUF Producer, who will aggregate content for the newsletter. 
• The creator will be given weekly milestones, and each newsletter will have up to 2 revisions.
• At the beginning of the first week of each cycle, the creator can expect to be working on 2 to 3 evergreen stories or links, which will be reviewed at the end of the first week by the WUF Producer. At the beginning of the second week, the creator can expect to be working on 2 to 3 timely, news stories or links for review by the WUF Producer. 
• Newsletters will be finalized for release every other Thursday.

 

DELIVERABLES: Five newsletter PDF documents with full written copy.

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• WUF's Built-in Audience
• Instagram
• Twitter

 

TARGET AUDIENCE:

• Men & Women age 16+
• Dog & Animal lovers of all kinds.

 

TONE: Fun and lighthearted. Copy should be full of personality, not dry. This newsletter is meant to brighten the readers' day while delivering information relevant to their interests. 

EXECUTIONAL MANDATORIES: 

• The newsletters POV will be from the "we" perspective. i.e. "We love it when a dog does a good deed"
• Imagery not provided by WUF should be sourced from public database libraries, a list of libraries and instructions will be provided to you by WUF.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to select any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this project. 

• LINKS TO YOUR PREVIOUS WORK (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  

• WRITING SAMPLE (REQUIRED): Submit writing samples as a single PDF that you think would be a good fit for the WUF Newsletter.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred script format for upload to the Tongal website is .doc or .pdf.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
4. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.