KEY MESSAGING/THOUGHT STARTERS TO PULL FROM:

• Navy Federal Credit Union membership is open to all branches of the military, veterans and their families.
• Members earn more and save more just by banking with Navy Federal. 
• Members receive exclusive discounts and benefits, including competitive rates, superior service and free checking options.
• Convenient and secure access to your accounts conveniently and securely in our mobile app or online.
• Join our team (membership, eligibility, showing who is eligible to join navy federal in a fun way playing off of sports teams) 
• Security features 
  • Navy Federal has 24/7 Fraud monitoring and 24/7 member service 
• Financial education/Financial Coaching  - Tackle your budget like a pro with spending and budgeting tools subscription manager
• Celebrate your financial touchdowns!
  • Navy Federal is there to cheer you on as you reach your financial milestones like savings goals, buying a home, etc.
• Make cuts to your roster with Navy Federal's Subscription Manager tool. 

NAVY FEDERAL SOCIAL CHANNELS:

• TikTok
• Instagram
• YouTube

SAMMIE THE SEA OTTER:

• By poking around the Navy Federal social channels you would have come across Sammie the Sea Otter, Navy Federal's rad mascot. Sammie can definitely be featured in these videos if the creative serves the brief and his inclusion makes sense. If filming live-action a Sammie costume can be supplied to the selected filmmaker and guidance will be provided on actions, depictions, and presence. He can also appear animated if it serves the creative. 

FINANCIAL WELLNESS HUB:

• MakingCents is a financial wellness hub made by Navy Federal. This is an information portal with financial tips, tools, and resources to equip their members to help achieve their financial goals. This will give you a feel for what topics Navy Federal educates on and can be used as a reference point. 

HELPFUL REFERENCE VIDEOS THAT NAVY FEDERAL LIKES FOR INSPIRATION:

• Never ending service 
• Snowball/Avalanche Debt Repayment 
• Gift card scam
• Olympic Athlete Social Spot
• Olympic Athlete Social Spot 2

In a time when every dollar counts, Navy Federal Credit Union is helping members make smart money moves with low fees, great rates, and a full lineup of financial services. As the nation’s largest credit union, they proudly serve the military community with accessible banking, financial education, and top-notch support. With the upcoming football and hockey seasons, Navy Federal is looking to create some sports-related content to not only celebrate their partnership with the NHL, but also join in on the excitement, fun, potential, and camaraderie that a new season inspires. 

The goal of this project is to create a suite of social-savvy video content that can speak to both Navy Federal's current members as well as new prospective members. To do this Navy Federal wants 12 different fun, relatable, maybe slightly offbeat, and bite-sized social first videos based in the cultural language of football or hockey, with 6 videos for each sport. These are brand-awareness pieces so while the tone can be light-hearted and humorous we still want the main focus to be the brand. In terms of the sports connection, we're looking for some kind of thematic connection, but how you make that connection is up to you. It could be very explicit, and it could involve players, or fans, or viewers, or coaches, or even football and hockey settings, or it could be looser and more metaphorical. Not every video needs to take the exact same approach, so you have a lot of flexibility and latitude, as long the creative approach helps drive the messaging. Messaging will be key here, and to that end, they'll be providing an overview of the important information that they'll want to touch upon for each video, but ultimately it will be up to you to take that overview, distill it down, and craft it into a cohesive script. You can find some key messaging points in the Background section. 

In terms of the creative format and approach, Navy Federal is primarily looking for live-action executions, but to communicate the message, you could run with voiceover, direct-to-camera dialogue, or even dialogue between talent. Knowing that the brand is looking for particularly savvy social content, "live-action" can include everything from selfie-style content to green-screen explainer formats with real talent and key visuals, or even more social-specific approaches like Vlogs, Get Ready With Me's, testimonials, skits, or some other recent trend as long as it fits, and makes sense, within the specific sports theme for that video.  This is a chance to have fun - think - watching a game with friends, discussing a fictional team rivalry, a GRWM where a superfan is painting their face for a big game, exploring specific fictional team's game-day superstitions - and weave in Navy Federal perks along the way

In terms of execution, this can either be smartphone-shot content with more limited lighting and production design, or it can be (a little) more polished and professional, as long as the core focus remains on the benefits of being a Navy Federal member and the specific sports theme. It is not necessary for you to have a large team or extensive production capacities to execute this project. As previously mentioned at their heart, these videos are brand awareness pieces that will prompt viewers to visit Navy Federal's website or their resource hub, MakingCents. That messaging to check out the Navy Federal website and/or their MakingCents hub will be handled in the post copy so no need to include that CTA in the videos themselves. They're not looking for overly elaborate "commercial" executions and the brand is most interested in having these videos feel native to social platforms. They do not want these videos to come off as generic, obvious advertisements. 

Captions (burned-in, per provided style guide) are required for all spoken content, so please plan your visuals accordingly keeping in mind safe zone placement on social channels, specifically adhering to Reels safe zones. Each video will be delivered in 9x16 and 1x1, with one football and one hockey concept also produced in 16x9. Navy Federal will choose which two to adapt across all formats, so consider framing, caption placement, and graphics carefully for each aspect ratio. There isn't currently anything specific that will dictate which two videos are delivered in 16x9 but this will be identified during pre-production. Navy Federal wants to test out 16x9 placements for these bite-sized videos and guidance will be provided. 

Logistically, the project has two waves of content: the first will be 3 football videos and 1 hockey video due mid-September, and we'd expect those to be grouped as one shoot, and then the remaining videos will deliver by mid-October, as part of a second shoot. We’ll lock pre-production for the first 4, then move to the next batch's materials when the first batch is in post. 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

FOR YOUR PITCH: Your pitch treatment should include at least one approach to a football themed video and one approach to a hockey themed video. We want to know how you would execute the videos, making them feel bespoke to the specific sport while still fitting into Navy Federal's style/voice. Navy Federal will then work with the greenlit filmmaker to hone the creative approach, and also decide on what topics/benefits to cover across the deliverables. Feel free to include links to any existing TikTok videos (they don't have to be your own) that represent the style you'd be aiming for, if applicable.

DELIVERABLES: There are 26 total video assets.

• One :15 football video (16x9, 1x1, 9x16)
• Five :15 football videos (9x16, 1x1)
• One :15 hockey video (16x9, 1x1, 9x16)
• Five :15 hockey videos (9x16, 1x1)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Instagram Reels/In-Feed
• Facebook Reels/In-Feed
• TikTok
• YouTube Shorts

TARGET AUDIENCE: 

• Gen Z
• Early Career Active Duty (ECAD)
• Early Career Veterans
• Financial Novices 
• Millennials

TONE/FEEL: Engaging, informational, entertaining, relatable, clever, fun, lighthearted.

EXECUTIONAL MANDATORIES: 

• If the videos have VO or any spoken dialogue, then captions must be burned into the footage.
• If using talent (VO or on-screen), they cannot have current or recent ties to competitors (e.g. USAA, PenFed).
• The videos cannot feature any violence or weapons.
• The videos cannot include any political content.
• All videos will need the disclaimer "Insured by NCUA" at the end of the videos. Additional disclaimers may be provided reliant on compliance and legal review. 
• When saying brand name, first instance should be “Navy Federal Credit Union” after that it can be “Navy Federal.” You cannot refer to the brand as NFCU or Navy Fed.
• You cannot use any actual professional or collegiate club or team names in your videos. 
• You cannot use any player images or names within the videos. 
• Your videos must feature the brand logo in the upper right, or upper left, corner of the screen throughout excluding any end cards used. 
• For props, wardrobe, and visuals you must pull from brand colors, military green & tan colors, and other military cues. Must avoid using the color red in the videos.
• When showing people, they cannot wear clothing with team logos, product logos, retailer logos, slogans, or other messages visible.
• If showing service members in uniform all ranks, insignias, name patches have to be blurred and must adhere to all uniform regulations.
• A non-numbered Navy Federal Credit Union card can be used in the videos, if needed.
• If a Navy Federal Credit Union card is shown, the American Express logo must be visible, and not obstructed in any way.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.
  
  
• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.