September marks the start of Hispanic Heritage Month, and to celebrate, grocery brands Winn-Dixie and Fresco y Más are partnering with famed Miami chef John Pardo to create a suite of cooking videos for social media. Chef Pardo will be preparing two classic dishes - Malanga Fritters & Carne Mechada - with a modern twist. We're looking for a filmmaking team in the South Florida area who can help safely film high quality cooking videos at Chef Pardo's home & create a suite of assets for social media (in the style of this video). 

Videos will need to include footage inserts & graphics to create branded versions of the video assets for both Winn-Dixie and Fresco y Más. 

 

DELIVERABLES:

• Two 5-10 min. videos for IGTV (9x16) with two versions:
  • One branded for Winn-Dixie 
  • One branded for Fresco
• Two :60 max cutdowns for FB/IG In-Feed (1x1), with two versions of each:
  • One branded for Winn-Dixie 
  • One branded for Fresco
• 10 high res still photos pulled from footage (5 x 1:1, 5 x 4:5)
  • Still images will need to include images of the finished dishes

 

TIMELINE:

• For the full project timeline please see the Assets section
• Note: The target filming dates with Chef Pardo are between 8/17-8/21

 

EXPOSURE:

• Winn-Dixie Instagram TV & In-Feed
• Fresco y Más Instagram TV & In-Feed
• Please click here to access the platform best practices page.

 

TARGET AUDIENCE: Hispanic Millennial Moms

 

TONE: Fun, authentic & approachable

 

EXECUTIONAL MANDATORIES: 

• You do not need to have prior food content experience to be considered for this project, though that is certainly a plus
• Ingredients will be provided, so you do NOT need to factor those costs into your budget 
• Videos will need to feature Chef Pardo removing fresh ingredients & products from both Winn-Dixie and Fresco y Más branded bags; The greenlit filmmaking team will be provided Winn-Dixie and Fresco y Más branded, reusable tote bags for use in insert shots  
• Videos will need to be filmed in Chef Pardo's home in Miami, FL. You can find reference photos of the space in the Assets tab below
• Videos will be primarily in English, but can feature Spanish flair as well, with Spanish/English subtitles
• Videos should NOT feature "behind the shoulder" angles, and instead should feature Chef Pardo speaking directly to camera
• You do NOT need to have a food stylist as part of your team 

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal of up to $8,000. 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create the full set of content with a cost of up to $8,000.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 9x16 & 1x1. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.