When you talk about fresh laundry a whole range of experiential feelings and senses are invoked, almost all of them are happy and desirable. Soupline the leading fabric softener in Europe, has been dedicated to creating products that enhance these experiences for their customers. To further this goal, they’ve created a line of sensorial fabric conditioners with captivating fragrances inspired by nature.
Soupline is now looking to you, Tongalers, to create video Concepts that could be used interchangeably for two different taglines: “Happiness is in softness” and “Share a touch of love.”
Please read on to the Objectives for more important information…
The goal of this project is to create video Concepts raising awareness for Soupline’s sensorial fabric conditioners. Please use the 500-word description box to tell us your Concept and how it could be adopted for two different taglines: “Happiness is in softness” and “Share a touch of love.” It is essential that video Concepts define how they can be flexible for both taglines.
--Key Marketing Messages:
“Happiness is in softness”
“Share a touch of love”
--Additional Brand Background: Soupline’s brand belief is “Happiness starts with a touch of love” and the Fabric Conditioner brand is the traditional market leader in France. Soupline is highly trusted and known for their softness, creating strong emotional bonds with their customers.
Soupline’s Sensorial fabric conditioner line is made of two product ranges:
--Target Audience: Every woman that believes in the power of nature and fragrances to impact one’s feelings and mood.
--Tone: Optimistic, joyful, warm, caring, childlike in imagination and creativity.
This Project consists of a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: Concept – Tell us your Concept in 500 characters or less. Remember, a Concept is not a detailed script; it is a spark of inspiration or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The three (3) winning Concept creators will receive $500 each.
1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
6. Limit 5 submissions per member, per Phase.
7. You must be at least eighteen (18) years or older to enter.
8. You will need to submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.