EXAMPLES OF PAST WW SOCIAL VIDEOS:

Check out this folder for examples of three social videos that WW has used in the past that have been successful for them. 

WW is a wellness company powered by the world's leading sustainable weight loss program. It has a 60-year proven track record of helping people lose weight and transform their lives. WW is the #1 doctor-recommended weight loss program, and one of the few commercial weight loss programs that fulfill expert guidelines for gold standard care. It's the biggest, most reputable weight loss program, with over 5 million members worldwide.

In an industry that can often be restrictive and focused on what you can’t do, or what you “shouldn’t” eat, WW's target audience is particularly compelled by seeing what can be done on the WW program. This means showcasing an uplifting, joyous celebration of all things: the delicious food you can still eat, the family meals you don’t need to sit out on, the renewed self-confidence you’ve discovered along your journey, and of course the ultimate celebration of meeting your goal.

After a year of depriving ourselves of all we once knew, people won’t want to deprive themselves now that they are able to enjoy what they love again. With WW, there are no restrictions! Everything is on the menu. You can live your life and still lose weight. WW wants to remind people that now is their moment to go for what they've been waiting for, and to bring their very best self, right when we want to show ourselves off at our very best. And WW is the partner to help them seize this moment and show up as their best self. So far in 2021, WW members have lost over 14 million pounds!

To help support an upcoming campaign, WW (formerly known as Weight Watchers) is looking to create four social videos that highlight different aspects of the campaign and ultimately drive people to sign up for the WW program. 

We can't share many details about the campaign right now, but we can tell you that the footage you'll be working with will feature real WW members talking about their respective journeys, captured in self-shot videos, largely with smartphones. In addition to the footage, you'll also receive music and other relevant assets produced during a recent WW broadcast video shoot. Your job will then be to use these collected assets to create four distinct social videos that fit cohesively into the larger campaign.

WW doesn't have a mandate on what these four videos need to cover - that's where your editorial judgment comes in! This might mean that each video is a short featurette on a single WW member, incorporating key soundbites from the footage. Alternatively, you could choose to highlight different value propositions of the WW program, utilizing soundbites from multiple members. It's likely that you'll need to color grade the footage, to some extent, and also handle some sound mixing. That said, your video will need to work in a sound-off environment though, so make sure to leverage on-screen text and graphic overlays to make sure the message comes across without sound. 

For your sample video, please select and cut one :15 social video (4x5 or 1x1) using provided assets. You can access raw interview footage and b-roll of WW ambassador Kym Whitley HERE, as well as brand assets (font and color guide) HERE. Use this sample video to demonstrate how you'd approach translating the footage into a compelling social video with on-screen text. Your sample video should both tell a story and be designed for social media distribution. Be sure to use platform best practices for whatever format you choose. 

Check out more information in the Background / Additional Details section, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: 

• Four :15-:30 social videos (4x5, or 1x1)

 

TIMELINE: 

• Please note that this is a fast-moving timeline with one-day turnarounds. You'll be editing your first cuts over Memorial Day Weekend.
• For the full project timeline please see the Assets section.

 

EXPOSURE:

• Instagram & Facebook
• Please review the platform best practices page.

 

TARGET AUDIENCE:

• Women ages 25-54 with 11+ lbs to lose
• People who have never been WW members who may not know about where the brand stands today and are looking for a modern wellness brand that's relevant to their lives
• People who have been WW members in the past and just need a reminder that WW is still their partner to achieve their goals

 

TONE: Motivational, inspirational, hopeful, joyous, celebratory

 

EXECUTIONAL MANDATORIES: 

• Videos should ideally be :15, but can be as long as :30. 
• Videos must be informed by Facebook & Instagram Best Practices. 
• Leverage on-screen text to reinforce messaging. Make sure the text is big enough to be seen on mobile.
• On-screen copy should be no more than 125 characters total in a single frame (preferably fewer).
• Use creative text to convey what the video is for and grab the viewer's attention within the first 5-seconds.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $8,000. 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• SAMPLE VIDEO (REQUIRED):  Please submit ONE :15 sample video based on the information provided in the Objectives section utilizing the provided assets. You can access raw interview footage and b-roll of WW ambassador Kym Whitley HERE, as well as brand assets (font and color guide) HERE.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section within a total budget up to $8,000.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.