To get you started, we'd love to see your take on these, but we're also open to any ideas that come to you:

 

ELYSIAN GIF IDEAS: 

• Dusty (the hop – not an artichoke – from the Space Dust IPA label) winking
• Dusty blowing (space) dust
• An Elysian pint glass filling
• An Elysian pint glass emptying, leaving lacing (beer foam) behind
• A Space Dust can taking off like a rocket
• A Space Dust can or bottle opening, spraying foam
• Beer flowing out from the Giant Pumpkin (use the provided photos as references)
• A 'Fresh Beer' sign glowing neon
• A fun, animated take on the 'Pour the Gourd' logo
• A fun, animated take on The Night Owl artwork

GIFs and stickers are a big, fun part of how we all add a little flair to our social media posts, and Elysian Brewing wants to get in on the action with a suite of eight GIFs and stickers for Instagram Stories and Reels that bring some of their most iconic brand images to life in a fun, creative, shareable way. 

Elysian takes pride in being irreverent and offbeat, with a nontraditional sense of humor; their brand, beers, and marketing are edgy, born-in-grunge, and promote a come-as-you-are attitude; they’re fun and creative, humorous and curious, unique without being pretentious or overly serious, with a respectful but playful nod to countercultures of the past (grunge, punk rock, a touch of steampunk...etc). That makes this your chance to create a suite of GIFs and stickers for a big nationally-distributed beer that doesn't play by the rules.

All styles and formats of animation are on the table: hand drawn, 8bit, 2D, 3D, collage…whatever your creative mind can conjure. You can mix-and-match styles within your suite as well, so don’t box yourself in! For your pitch, you’ll need to include 1-2 sample images or GIFs based off of or inspired by the materials in this folder. You can use these images to build your GIFs and stickers, or they can be inspiration for your own GIFs and sticker creations. Examples should be in line with Elysian’s character, style, and attitude – nothing too cutesy. 

Never made a GIF before? No sweat! There are a number of ways you can go about designing and animating one, but it's probably best if you have Photoshop (or another photo editing software). Click here for a quick tutorial.

Elysian's shared some ideas and thought-starters to give you some creative direction. Check those out in the Background section, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are eight GIFs and eight Stickers.

• Eight GIFs – see specs below
• Eight Stickers (still images), one per GIF

 

TIMELINE: Click here for the project timeline.

 

EXPOSURE: Elysian's Instagram and social media pages and GIPHY. Please review the platform best practices page.

 

TARGET AUDIENCE: Craft beer drinkers, 21-54

 

TONE: Creative, irreverent, with a DIY feel; a little punk, a little edgy, NOT cutesy.

 

EXECUTIONAL MANDATORIES: 

• GIFs and Stickers must use or be based on the assets provided in this folder
• Please refer to the ideas and thought-starters in the Background section for creative direction
• This is for artists, animators, designers, editors, and makers; any medium can work, but animated approaches tend to work best, which means there's a preference for 2D animation, stop-motion animation, claymation, creative motion graphics, mixed media, etc. 3D animation is acceptable, but hyperrealistic VFX work is difficult given the timeline and budget, so you must show that you can execute within these parameters.
• GIF specs:
  • To be considered a GIF or a sticker, at least 20% of the first frame must be transparent
  • Source file MUST be .GIF
  • Crop the canvas to fit the sticker
  • Do not include unnecessary borders or edges, as the background is meant to be transparent
  • You must design in RGB color mode
  • You must set the GIF to loop "forever" before exporting
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By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a pitch. Though most projects on our platform do move forward with a greenlit pitch, we will notify you in the event the Sponsor decides not to fund any pitches via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute the GIFs and stickers.
  
  
• SAMPLE STICKER OR GIF (REQUIRED): Utilizing the provided assets, please provide one to two sample Stickers or GIFs demonstrating your approach to transforming the assets into engaging and fun GIFs and Stickers.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what you're going to do. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 1x. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.