Background

Set more than seven years after the world has become a frozen wasteland, Snowpiercer centers on the remnants of humanity, who inhabit a gigantic, perpetually-moving train that circles the globe. Class warfare, social injustice and the politics of survival play out in this riveting television adaptation.


Snowpiercer's premiere was TNT's largest debut since "The Alienist."



Key themes:

Objectives

The goal of this project is to create an original train car design for Snowpiercer, the post-apocalyptic, perpetually-moving train built to save humanity – and now the center of a wildly popular TNT show of the same name. Each of Snowpiercer's 1,001 cars serves a unique purpose and has a one-of-a-kind design, and this is your chance to claim one of those cars as your own. Your train car will live on WilfordIndustries.com alongside cars designed by comic book artists, influencers, Snowpiercer fans, and more. 


We previously ran a successful project asking graphic designers and artists to submit suites of five Snowpiercer train car designs; if you saw that project but weren't able to get a pitch together in time, here's your chance to show us what you've got, one train car design at a time. WarnerMedia was so happy with the quality of the designs from the first project that they'd like to greenlight even more designs to add to the interactive 1,001-car Snowpiercer train that lives on the Wilford Industries site. All you need to do is submit your design for a unique Snowpiercer train car, and if WarnerMedia loves it, they will purchase your design as-is, with minimal revisions needed on your end. We're open to broad design styles (hand-drawn, computer-generated, photo elements, etc.) as well as broad creative approaches, so don't limit your imagination. 


Living quarters, schools, gyms, and theaters have already been designed, but think about what else could be a part of a train representing all of humanity, society, and a single global government. What happens in that train car, and who has access to it? This is a chance to flex your imagination and your artistic skills and be a part of an interactive world fans will get to explore. 


WarnerMedia will greenlight at least 4 designs, but may greenlight even more than that, which means there's a strong chance your work could be exhibited side-by-side works from other artists big and small. 

 

DELIVERABLES:

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

 

EXECUTIONAL MANDATORIES: 

Details

In order to be considered for this project, you must include the below materials in your submission. For examples of effective pitches, check out this gallery.

Requirements

  1. Preferred format for upload to the Tongal website is .png or .jpg.  Should your submission be greenlit, you will also be required to provide layered design files.

  2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

  3. In the event you utilize any third-party materials, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal. Materials provided by WarnerMedia do not require this.

  4. BY SUBMITTING A DESIGN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

  5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

  6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
     
  7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
     
  8. Designs must be in the English language or subtitled.
     
  9. Limit 5 submissions per member, per Phase.
     
  10. You must be at least thirteen (13) years or older to enter.

  11. The Sponsor reserves the right to repost the contest.

  12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Designs based on their prior work and experience as a designer.

  13. The Sponsor will be entitled to reasonable revisions on the finished Designs without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

  14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.

  15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.