Snowpiercer will air on TNT starting in May 2020. Check out the current train car designs already live on WilfordIndustries.com.

Series synopsis:

Set more than seven years after the world has become a frozen wasteland, Snowpiercer centers on the remnants of humanity, who inhabit a gigantic, perpetually-moving train that circles the globe. Class warfare, social injustice and the politics of survival play out in this riveting television adaptation.

Snowpiercer Trailer 1

Snowpiercer Trailer 2

Season 1 additional details:

• The show will open in animation and bleed into live action in episode 1.
• Key themes:
  • Dystopia
  • Post-apocalyptic world
  • Justice/injustice
  • Class warfare

WarnerMedia is also looking for at least one train car design for three different TNT shows: AEW, Animal Kingdom, and Claws. Below you can find some ideas for what to include in your design, and assets for these shows can be found in the Assets tab.

• Claws Nail Salon:
  • Nail technicians and customers can be included in your design
  • You can include a framed picture of the key art (found in Assets tab) 
  • Other items you can include:
    • A duffle bag of cash spilling out with Roller’s gold gun in the back of the salon
    • Champagne bottles & glasses for guests
    • “naildit” FL license plate
    • Palm trees (the show takes place in Florida)
  • Key art for the nail salon is in the Assets tab. Please base your design off of this.
• AEW Wrestling Ring:
  • Include the crowd
  • Show wrestlers in action.
  • Include top talent (Chris Jericho, Jon Moxley, Cody Rhodes, Brandi Rhodes, and Kenny Omega).
  • Use wrestler photos (in Assets tab) as a reference for the wrestlers' looks and outfits.
• Animal Kingdom Living Room:
  • Include a surfboard against the wall
  • Gun, masks, and/or money on a table
  • Key art for Smurf's living room is in the Assets tab. Please base your design off of these.

The goal of this project is to create an original suite of designs for several train cars on "Snowpiercer," the post-apocalyptic, perpetually-moving train built to save humanity. From its origins as a French graphic novel, to a Korean film, to an upcoming series on TNT, Snowpiercer is infamously comprised of 1,001 cars – each serving a unique purpose and with a one-of-a-kind design. Your train cars will live on WilfordIndustries.com alongside cars designed by comic book artists, influencers, Snowpiercer fans, and more. Eight Tongal designers, and possibly more than that, will each create five unique train car designs.

We're open to broad design styles (hand-drawn, computer-generated, photo elements, etc.) as well as broad creative approaches, so don't hold back your imagination. Living quarters, schools, gyms, and theaters have already been designed, but think about what else could be a part of a train representing all of humanity, society, and a single global government. What happens in that train car, and who has access to it? This is a chance to flex your imagination and your artistic skills and be a part of an interactive world fans will get to explore. WarnerMedia is looking to greenlight a lot of designs, which means there's a strong chance your work could be exhibited side-by-side works from other artists big and small. 

In addition, WarnerMedia would like you to consider how you might design train cars themed to specific TNT shows, creating crossover excitement for those shows' fans and Easter eggs for them to explore. WarnerMedia is looking for one train car for each of three TNT shows: AEW, Animal Kingdom, and Claws. Out of the 40+ designs they will be greenlighting in total, WarnerMedia does want at least one train car design per TNT show. While your designs can be five wholly original ideas, it might be useful to describe your approach for one (or more) of those three shows in either your sample design/mockup or treatment. You can find key art and more information on those shows in the Background / Additional Details section.

 

DELIVERABLES:

• Five Designs for Snowpiercer train cars (1920x1080 JPG or PNG), using templates provided in the Assets tab.

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• WilfordIndustries.com
• WarnerMedia-owned social media pages. For more information, check out our platform best practices page.

 

EXECUTIONAL MANDATORIES: 

• Your pitch must include concepts for 5 designs and sample art for one of those designs. 
• Your sample design/mockup must use one of the train car templates provided in the Assets tab.
• You must include a title  (the name of your train car) and a one-sentence description for each of your five train cars.
• If possible, show a door at the end of the car.
• Consider subtle placement of the Wilford Industries "W" logo.
• Windows and skylights are fine but remember that exterior scenery should be snowy.
• Final designs must be JPG or PNG, 1920x1080, and a max file size of 5mb.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal, up to $2,500 per suite of 5 designs. 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• SAMPLE TRAIN CAR DESIGN (REQUIRED): A sample design of one of your five train cars, built off of one of the train car templates provided in the Assets tab. If your sample train car design is based off of one of the three TNT shows listed in the Objectives section, you must use elements provided for that show in your design. Your sample design can be a mock-up of what your fully fleshed-out design will look like.
  
  
• TREATMENT (REQUIRED): A detailed description of each of your five proposed train cars, including the title of each car. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous design work. Please link to individual designs if possible.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal, up to $2,500 per pitch of 5 designs.
  
  
• ADDITIONAL PAST WORK (Optional): If you have any previous work that may not be available online, you may provide that here, along with information about what each design was for.

1. Preferred format for upload to the Tongal website is .png or .jpg.  Should your submission be greenlit, you will also be required to provide layered design files.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal. Materials provided by WarnerMedia do not require this.
   
   
4. BY SUBMITTING A DESIGN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Designs must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Designs based on their prior work and experience as a designer.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Designs without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.