Creative Thoughtstarters:

To help you round out your designs, here are some cars or types of cars WarnerMedia is interested in. This list is far from exhaustive, and we really want to see what you come up with first and foremost, but you can also include designs for: 

• Residential cars: different ages, design styles, themed rooms, etc.
• Food-centric cars: delis, coffee shops, ethnically- or regionally-specific restaurants, patisseries, cheesemongers, cooking schools, etc.
• In addition, WarnerMedia is interested in seeing cars that relate to specific narrative arcs or elements for Season 2; more information and reference images will be provided to greenlit designers: 
  • Eccentric, mysterious, fanciful environments with a dark twist or element (think Willy Wonka's factory)
  • A throne room car, or cars that hold a seat of power (think Game of Thrones)
  • A basketball court, in an unbranded nod to NBA on TNT
  • A medical experiment or clinic car; somewhere that dark science is practiced
  • Wilford's personal quarters

Similarly, you should check out the existing train cars on WilfordIndustries.com to get a sense of what's already been created to avoid redundancy.

• Cars to avoid include: 
  • Leisure cars (arcades, libraries, theaters)
  • Living quarters, schools, gyms, theaters, dining halls
  • Utility cars: see PDF in the Assets tab for existing utility cars

Catch up on Snowpiercer season 1 and get started on Season 2 on TNT and TNTDrama.com, the TNT App, or HBO Max. Check out the current train car designs already live on WilfordIndustries.com.

Series synopsis: Set more than seven years after the world has become a frozen wasteland, Snowpiercer centers on the remnants of humanity, who inhabit a gigantic, perpetually-moving train that circles the globe. Class warfare, social injustice and the politics of survival play out in this riveting television adaptation.

Season 2 synopsis: In season two, an entirely new power struggle emerges, causing a dangerous rift as people are divided between their loyalty to Layton and to Mr Wilford, who has a new train, new technology and a game plan that keeps everyone guessing. While Layton battles Wilford for the soul of Snowpiercer, Melanie leads the charge on a shocking new discovery that could change the fate of humanity.?

Last year, Tongal graphic designers created train car interiors for Snowpiercer, the post-apocalyptic, perpetually moving train built to save humanity, as the show of the same name premiered on TNT – and quickly became the #1 new drama for 2020. Now a smash hit, the second season just started airing and features new talent like Sean Bean as Mr. Wilford and Rowan Blanchard as Alexandra Cavill, as well as a new train named Big Alice, a supply train with a few surprises of its own. Building off of the success of both the show and the over 40 train cars our community designed, TNT is looking for up to 14 designers to create 70 new train car designs. 

Together, Snowpiercer and Big Alice are comprised of 1,034 cars – each serving a unique purpose and with a one-of-a-kind design. Your train cars will live on WilfordIndustries.com alongside cars designed by comic book artists, influencers, Snowpiercer talent, fans, other Tongal designers, and more. We're open to broad design styles (hand-drawn, computer-generated, photo elements, etc.) as well as broad creative approaches, so don't hold your imagination back. Think about what  could be a part of a train representing all of humanity, society, and a single global government: What happens in that train car, and who has access to it? This is a chance to flex your imagination and your artistic skills and be a part of an interactive world fans will get to explore. WarnerMedia is looking to greenlight a lot of designs, which means there's a strong chance your work could be exhibited side-by-side works from other artists big and small.  

While WarnerMedia is looking for your unique creative POVs, we've got some thought-starters, easter eggs, and helpful info in the Background section to help get you started. If you have ideas for more than 5 designs we encourage you to submit multiple pitches – you could receive more than one greenlight.

DELIVERABLES:

• Five Designs for Snowpiercer train cars (1920x1080 JPG or PNG, max file size of 5MB), using templates provided in the Assets tab.
• Five train car descriptions (one for each car), each up to 220 characters, including each car's class designation (First, Second, or Third Class)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• WilfordIndustries.com
• WarnerMedia-owned social media pages, including a dedicated Instagram for Snowpiercer and Big Alice car designs.

EXECUTIONAL MANDATORIES: 

• Your pitch must include concepts for 5 designs and sample art for one of those designs. You may create wholly unique designs or you may base one or more of your designs off of the above lists of cars of interest.
• Your sample design/mockup must use one of the train car templates provided in the Assets tab.
• You must include a title (the name of your train car) and a one-sentence description for each of your five train cars.
• There should be a door at the far end of your car, connecting it to the next car.
• Consider subtle placement of the Wilford Industries "W" logo.
• Windows and skylights are fine but remember that exterior scenery should be snowy.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal, up to $2,000 per suite of 5 designs. 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• SAMPLE TRAIN CAR DESIGN (REQUIRED): A sample design of one of your five train cars, built off of one of the train car templates provided in the Assets tab.  Your sample design can be a mock-up of what your fully fleshed-out design will look like.
  
  
• TREATMENT (REQUIRED): A detailed description of each of your five proposed train cars, including the title of each car. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous design work. Please link to individual designs if possible.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal, up to $2,000 per pitch of 5 designs.
  
  
• ADDITIONAL PAST WORK (Optional): If you have any previous work that may not be available online, you may provide that here, along with information about what each design was for.

1. Preferred format for upload to the Tongal website is .png or .jpg.  Should your submission be greenlit, you will also be required to provide layered design files.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal. Materials provided by WarnerMedia do not require this.
   
   
4. BY SUBMITTING A DESIGN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Designs must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Designs based on their prior work and experience as a designer.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Designs without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.