ABOUT SNOWPIERCER - Set more than seven years after the world has become a frozen wasteland, Snowpiercer centers on the remnants of humanity, who inhabit a perpetually-moving train that circles the globe. Class warfare, social injustice and the politics of survival play out in this television adaptation based on the acclaimed movie and graphic novel series of the same name. Mr. Wilford (Sean Bean), the creator of Snowpiercer, emerges, to take back the train that was stolen from him, creating a new power struggle. This causes a dangerous rift as passengers are divided between their loyalty to the revolutionary Layton (Daveed Diggs) and to Mr. Wilford, who has a new train, new technology and a game plan that keeps everyone guessing. While Layton battles Wilford for the soul of Snowpiercer, Melanie (Jennifer Connelly) leads the charge on a shocking new discovery that could change the fate of humanity.  

Need to catch up on the first two seasons? Check out previous episodes here.

More about the MORE CAMPAIGN - TBS, TNT, and truTV are expanding their commitment to provide equity & representation through a new platform that acts as a promise to prioritize and celebrate Black Excellence and BIPOC talent, both on and off screen and within the TNets. It’s a celebration of culture and heritage.

Snowpiercer is gearing up for its third season, and TNT is looking to dive deeper into core themes and storylines from the show in an original digital miniseries thought up by YOU. If you've been inspired by Andre Layton's experience, or the Tailie revolution, or just love the concept of a train that never stops running, maybe you have an awesome idea for an original digital miniseries that explores fascinating aspects of the show, and so we want to hear from you. 

We're expecting the digital miniseries to play out across 3-5 episodes, each running about 2-5 minutes, so we're looking for concepts that involve more than a single execution. You're basically creating a synopsis for the miniseries itself, and your concepts should involve an actual narrative. It's important that you consider the characters' – and Snowpiercer's – journey so far, as well as themes like power, loyalty, survival, class warfare, and more. How you choose to interpret these themes, or expand upon the characters, is ultimately up to you.

This is your chance to really dig deep into an established world, grab on to something that interests you, and blow it out in new, rich way – or take it in an entirely unexpected direction. 

What does this miniseries look like, and what story does it tell? Does your story take place on Snowpiercer, or in another environment or world entirely? Your narrative concepts can explore a theme from the show in a new world or environment, or dive into the story of established supporting characters. However, if your concepts do take place in the established world of Snowpiercer, they cannot go back and change past events; keep canon canon.

SNOWPIERCER THEMES TO CONSIDER

• Power, Trust and Loyalty: who is in control/charge of Snowpiercer, which leader do you trust and where does your loyalty lie?
• Good vs. Evil: democracy vs. dictatorship, King vs. Kingdom, community and its people, 
• Social Injustice: the BLM movement, systemic injustice, police reform
• Class Warfare: fight to get out of low socio-economic status, scarcity of resources

Ultimately, greenlit concepts will be brought to life by Black filmmakers and animators through WarnerMedia's MORE campaign and partnership with Tongal, and produced with a total budget of around $60,000. With that in mind, you can think about how your concept could play out in a live-action OR as an animated execution. Although you're not responsible for interpreting this through the lens of a black creator - and we realize you may not be one yourself - we'd still encourage you to consider how the show's themes, storylines, and characters might be expanded upon, paralleled, or given a POV that ties into Black culture and stories. It's possible that you might have a good take that taps into how Snowpiercer relates to real-life current events and the realities of being Black in America, so we'd love to hear it. 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

 

TARGET AUDIENCE:

• US-based African-American viewers
• Snowpiercer fans on social; average age is 34
• TNT viewers: fans of drama, crime, action, scifi, adventure, spectacle, thrills
• Fans of dark narratives, multiverse storylines, and thrill seekers

 

TONE: Empowering, supportive, actionable, optimistic, self-aware, present.

 

In order to be considered for this project, you must include the below in your concept submission:

• CONCEPT (REQUIRED): Tell us about your campaign concept using up to 250 characters.Your campaign concept should be attention-grabbing and PR-worthy. Remember that a concept is not a detailed script — it is a spark of inspiration or a distillation of what will happen. As always, campaign concepts should be clever and engaging.
  
  
• HELPFUL REFERENCE LINKS (Optional): Have you seen another idea, video or marketing activation that you think makes for a helpful reference? Feel free to include a link to any existing content that'll be useful when trying to understand your Concept.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
7. Limit 5 submissions per member, per Phase.
    
8. You must be at least thirteen (13) years or older to enter.
   
   
9. The Sponsor reserves the right to repost the contest.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.