For 60 years, WeightWatchers has helped millions of people lose weight. Over that time, they've innovated and improved their program based on the latest in nutritional and behavioral science. The WeightWatchers app has been updated, and the program has evolved to fit the needs of members. But, at the end of the day, WeightWatchers has always been a sustainable, flexible path to weight loss rooted in the power of community. No cutting out food groups, no extreme dieting, no one-size fits all approach.

 

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• Check out these example TikToks to get a sense of the short, snappy tone that WeightWatchers is looking for. 

WeightWatchers is the OG sustainable weight loss program that helps you lose weight and build healthy habits, one small step at a time. To help drive new program sign-ups, WeightWatchers is looking to produce a collection of different short TikTok videos that demonstrate how the WeightWatchers app makes it simple to stick to your weight loss goals, and they want several different filmmakers to step up and create them. 

These videos will be used as paid ads to drive new user sign ups, so they should be short, snappy, and most importantly, they should not look like an ad. WeightWatchers is NOT looking for talent-driven concepts or the conventional recipe-focused videos that you see on their organic Instagram or TikTok pages. Instead, we want to see a more unique and visually creative perspective that incorporates clever editing techniques, transitions, and other fun filmmaking tricks - even simple stop-motion animation, if that's your jam. This is all about tapping into the authentic lo-fi production style that dominates the TikTok platform, while also leveraging cool filmmaking techniques that will make viewers pause their scrolling and look twice. Importantly, we'll be creating alternate versions of each video, and these versions incorporate some minor changes to test out different messaging techniques (for example: we may do one version with voiceover, and one with text-to-speech; or one version with branding in the first three seconds, and one without). 

Check out these examples to get a sense of what we're aiming for, and note how these videos communicate a simple message in an effective way by using clever transitions and editing techniques. We are NOT looking for "What I Eat In A Day" or "Day in the Life" influencer-style videos, since WeightWatchers has plenty of those already. Think short, punchy, snappy, and TikTok-y. 

Specifically, WeightWatchers wants to use these videos to highlight their award-winning app, like:

• General "new app" messaging that isn't focused on a specific app feature, but highlights the updated app as a whole.
• The "What to Eat" new app feature - for more info, check out this video.  
• The "My Progress" ("Trends") new app feature - for more info, check out this video. 

While the budget for each video (and alternate version) is $2,500, we encourage you to submit multiple video ideas in your pitch treatment, since WeightWatchers is open to greenlighting the same filmmaker to produce up to three unique videos, for a maximum budget of $7,500. They do want at least two filmmakers though, thus the $10,000 total project budget. Keep in mind that it is not necessary for you to have a large team or extensive production capacities to execute this project - videos should be shot, or look to have been shot, on a phone and utilize visual effects that could conceivably be native to TikTok. 

For your sample video, please create one short up-to-:15 TikTok video. Your sample video should be created in a 9x16 aspect ratio and highlight one of the new app features listed above. If helpful, WeightWatchers also encourages you to submit multiple sample videos as a part of your pitch, which you can upload to the submission form as a video stringout. You can even create your sample video in the TikTok app itself! 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 2 total video assets per creator:

• One up-to-:15 TikTok video (9x16)
• One up-to-:15 alternate version of the main TikTok video (9x16)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• TikTok

TARGET AUDIENCE: WeightWatchers' main target audience is "life cravers" who are:

• Women between 30-50 with a household income of $50K+ 
• Unhappy with their weight, seeking to lose 25+ lbs
• Because of their busy lifestyle, don't take care of themselves as well as they should
• Food is their go-to facilitator for feel-good experiences
• Believe food isn’t functional. It’s an inspiring, immersive lifestyle!
• Hunger for human connection, shared stimulating experiences, and discovering novelty.
• Have the life motto: “if you’re going to do it, you might as well enjoy it!” 

TONE/FEEL: Motivational, inspirational, hopeful, joyous, and celebratory. Make sure to check out WeightWatchers' TikTok to get a sense of their brand tone of voice.

EXECUTIONAL MANDATORIES: 

• WeightWatchers will provide greenlit filmmakers with access to the WeightWatchers app.
• Your videos CANNOT feature an explicit number of pounds lost, per TikTok's weight loss ad policy. 
• You videos CANNOT show alcohol. 
• Your videos should ALWAYS have sound - TikTok is a sound-on platform.
• All graphics and the most important visual content should stay within TikTok's safe zones. 
• Your videos do NOT need to have a persistent WeightWatchers logo, since the logo is already visible via the account handle. 
• No "call to action" is necessary at the end of these videos. 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• SAMPLE VIDEO (REQUIRED): Please submit ONE short up-to-:15 sample video (9x16) based on the information provided in the Objectives section. Your sample video should be created in a 9x16 aspect ratio. If helpful, WeightWatchers also encourages you to submit multiple sample videos as a part of your pitch, which you can upload to the submission form as a video stringout. You can even create your sample video in the TikTok app itself! The goal is to make your video as native to TikTok as possible.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES ? SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.