TRAILERS:

• Smile 2 | Official Teaser Trailer
• Smile 2 | YouTube Short

SOCIALS:

Official Hashtags: #Smile2, #SmileMovie

@SmileMovie - main channel

• Instagram: @SmileMovie
• X: @SmileMovie
• TikTok: @ParamountPics 
• Threads: @SmileMovie
• Facebook: @SmileMovie
  

@SkyeRileyNation - in-world fan account

• Instagram: @SkyeRileyNation
• X: @SkyeRileyNation
• TikTok: @SkyeRileyNation

CAST:

• Naomi Scott as "Skye Riley"
• Rosemarie Dewitt
• Kyle Gallner
• Lukas Gage
• Miles Gutierrez-Riley
• Peter Jacobson
• Raul Castillo
• Dylan Gelula
• Ray Nicholson

What... makes... you... smile... again?

Bust out the theremin and dust off your creepiest ideas, because we want you to embrace the unsettling eerie-ness of Paramount's upcoming movie Smile 2, the chilling sequel to the breakout hit Smile (2022). About to embark on a new world tour, global pop sensation Skye Riley (Naomi Scott) begins experiencing increasingly terrifying and inexplicable events. Overwhelmed by the escalating horrors and the pressures of fame, Skye is forced to face her dark past to regain control of her life before it spirals out of control.

The goal here is to create a short (roughly :10), creepy, and unsettling vertical social video that generates excitement about the movie. These are NOT meant to feel like ads - we're not looking for a trailer cutdown or anything like that. We want you to tap into the eerie transformation of a friendly smile into something sinister, with the heart-pounding horror that fans love this franchise for. Your video should create suspense while highlighting the following key themes:

• The Sinister Smile: Show how an inviting smile can become terrifying. Make sure that the smile is unexpected and creeps in in a way that builds a sense of uneasiness and suspense that is so fundamental to the Smile franchise. 
• Unsettling Moments: Build suspense with mind-bending delusions and psychological thrills that keep viewers engaged.

In terms of creative executions, Paramount is looking for short, impactful, creepy videos that lean into horror. While you CAN explore the pop star world of the film, that is NOT a requirement - you can choose whatever setting you like. Jump scare videos are also on the table, and if you choose to go this route, the jump scare itself should be short, sudden, and truly frightening while feeling native to social media. You'll also need to abide by all regular Tongal rules and guidelines (e.g. use proper location and talent releases, don't put anyone in danger, and don't use third-party IP – see the Executional Mandatories section below and Official Rules for more). All types of executions are on the table, so break out a creepy smile and let your imagination run wild.

No matter what creative execution you go with, your video should feel native to the TikTok, YouTube Shorts, and Instagram Reels platforms, and lean into the trends and styles that would organically come across your "For You" page. Your pitch treatment should provide at least THREE unique video concepts, and if you're selected, Paramount will work with you to decide which ONE concept will move into production. Your concepts CAN use the likeness of Naomi Scott (Skye Riley), but that will require additional time for approvals, so if you're going this direction, we encourage you to submit an alt version of your concept that wouldn't require likeness approval to be safe. Paramount is looking to greenlight multiple filmmakers, so the more video concepts you submit, the better your chance of getting greenlit. 

We also encourage you to submit an optional proof-of-concept video that illustrates how your idea would come to life. Your proof of concept should be designed for social media, shot in a 9x16 aspect ratio, and roughly 15 seconds long. Feel free to include links to any existing social videos (they don't have to be your own) that represent the style you'd be aiming for.

 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: Each creator will create one video:

• One roughly :10 social video (9x16)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• YouTube Shorts, Instagram Reels, TikTok

TARGET AUDIENCE: 

• Audience ages 18-34
• Horror Fans
• Thriller Fans
• Fans of Smile

TONE/FEEL: Scary, creepy, thrilling, chilling, and eerie

EXECUTIONAL MANDATORIES: 

• Your concept CAN feature the likeness of Naomi Scott (Skye Riley), but since that will require additional time for likeness approval, we encourage you to provide an alternative version of the concept that does not include talent.
• Remember to use the signature creepy smile judiciously and not oversaturate the video or dilute the effect of the smile. 
• When using the smile, find ways to make it even scarier and unsettling.
• All graphics and the most important visual content should stay within TikTok's safe zones.
• You MAY NOT include any logos or other branding within your video.
• Text can be incorporated but is NOT required.
• Your videos should ALWAYS have sound - TikTok is a sound-on platform - but you MAY NOT use any trending TikTok or Instagram audios.

OPEN BID:

• This is an open bid project, so you'll get to submit your own budget proposal up to $5,000 per video. If it makes sense, you may submit multiple versions of your bid at a budget, target, and reach price point.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects do move forward, we'll notify you in the event the Sponsor decides not to fund any bids via the Project Forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, and the Sponsor would like you to create ALL of the content listed in the Deliverables within a budget total of $2,000 to $5,000 per video. You can download the budget template HERE.

• PROOF-OF-CONCEPT VIDEO (Optional): If helpful, we encourage you to submit an optional proof-of-concept video based on the information provided in the Objectives section. Your proof of concept should be designed for TikTok, shot in a 9x16 aspect ratio, and up to 15 seconds. You can even create your proof-of-concept video in the TikTok app itself. Feel free to include links to any existing social videos (they don't have to be your own) that represent the style you'd be aiming for.  The goal is to make your video feel as native to TikTok as possible.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.