People can use ParkMobile solutions to quickly pay for on-street and off-street parking without having to use a parking meter or kiosk. Additionally, ParkMobile offers parking reservations at stadium venues for concerts and sporting events. Reservations are also available in metro-area garages, allowing people to drive into the city without having to worry about finding parking. 

 

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• ParkMobile Personas
• Out on the Town 
• Reserve Your Spot 
• Reserve Stadium Parking

The goal of this project is to create a :30 YouTube TrueView for action video for ParkMobile. 

ParkMobile, LLC is the leading provider of smart parking and mobility solutions in North America, using a contactless approach to help millions of people easily find, reserve and pay for parking on their mobile device through the ParkMobile app or the parkmobile.io website. The company’s technology is used in thousands of locations across the country, including eight of the ten largest cities, as well as college campuses, airports and stadiums. 

The goal of this video is to increase downloads of ParkMobile's mobile app. Your videos should also show viewers how to use the app and emphasize ParkMobile's contactless parking payment system (i.e. you don't need to touch the parking meter to pay for parking). You should also lean into comedy in your video. Check out the reference videos in the Background / Additional Details section to get an idea of the tone ParkMobile is looking for. 

In order to show how to use the app, on-screen text is required. In your pitch, you should put thought into how you want to showcase the app graphics, since filming app interactions and comping app graphics can be tricky.

 

DELIVERABLES: Four total deliverables:

• One :30 video (16x9)
• Three alternate :30 versions (16x9). Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during scripting.

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE: YouTube. For YouTube TrueView for action best practices please click here. 

TARGET AUDIENCE: ParkMobile is used by people of all ages but skews to a younger urban customer base. There are three distinct audience groups: 

1. On-demand parking on the street or parking lots using parking meters/kiosks 
2. Drivers who reserve parking ahead of time in lots and garages for an event
3. Non-event reservation parking – commuters who plan ahead and reserve parking in a lot or garage instead of looking for a spot upon arrival

 

TONE: Humorous, Lighthearted, straight-talking, playful, and engaging

 

EXECUTIONAL MANDATORIES: 

• Your video MUST emphasize ParkMobile's contactless parking payment system - especially the fact that there's no need to touch the parking meter.
• Your video MUST touch on the following key messaging points:
  • Quick and Easy
  • Smarter way to park
  • Download the free app
    
• Your video MUST show the the interface of the mobile app.
• Your video CANNOT depict people drinking alcohol and driving. 
• AVOID recognizable skylines or city features to keep the videos useable for all markets. While we're not restricting this project to US filmmakers only, all locations should look and feel like North American urban locations, but not be identifiable as any one city.
• Your video can reference that finding parking can be difficult but shouldn't disparage cities or venues for their parking situations.
• The tone of your video should feel consistent with ParkMobile's past campaigns (please check out the Background / Additional Details section for examples) while still focusing on persuading viewers to download the app.

Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.