BANK OF AMERICA PAST DOCU-STYLE VIDEOS FOR REFERENCE:
Here are some of the past Bank of America Small Business authentic stories that have been created by the Tongal community. These videos should give you a good idea of the approach we've used previously, but in this project, Bank of America is specifically looking for NEW formats and styles that can enhance and augment this type of docu-style storytelling.
Bank of America prides itself on being an advocate, partner, and financier of small businesses across the country. Whether entrepreneurs are just starting out or have already established themselves, the Bank acts as a trusted partner to help them sustain and grow to their full potential. Over the past several years, Bank of America has worked with Tongal filmmakers to create authentic and cinematic docu-style stories about inspiring Bank of America Small Business clients. You can check out some of these videos in the Background. These short-form videos have been featured on broadcast TV, social media channels, and the company website in an effort to showcase the many services Bank of America offers to entrepreneurs.
The current roster of videos have been very successful and well received, and now we want to ensure we aren’t allowing them to become formulaic. We're looking for new creative ideas of how we can reimagine the Bank of America Small Business authentic stories and find new, exciting ways to showcase how Bank of America uniquely supports their clients.
We’re open to any live-action short-form docu-style video formats (no animation approaches, please). The ideas need to fit within the Bank of America brand, both from a stylistic and tonal standpoint. (For example, something that might work for an athletic brand might not be appropriate for financial services.) Make sure to check out Bank of America's YouTube channel to get a sense of the brand's look and feel.
Please provide link(s) to video references that illustrate how your concept would come to life visually. Your reference link(s) do NOT need to be something that you personally produced, but should clearly demonstrate your creative concept "in action."
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
EXPOSURE: We expect content will be used on the platforms below, so not a bad idea to review our platform best practices.
- Bank of America's Website
- Social Media
TARGET AUDIENCE: Business owners, aspiring entrepreneurs, current or potential Bank of America clients
TONE/FEEL: Inspirational and authentic
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.
- CONCEPT (REQUIRED): Tell us your Concept using up to 500 characters. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen when your concept is brought to life. As always, concepts should be clever and engaging.
- EXAMPLE VIDEOS FOR REFERENCE (REQUIRED): Please include some examples of existing videos - not necessarily your own - that help illustrate what you're pitching. Your references can demonstrate the overall creative approach, or just elements of it.