Live-action educational video:

• Product information: a liquid sleep aid; no artificial dyes or flavors; alcohol and sugar free
• Product claims: Fall asleep faster, wake refreshed 
• One on-screen talent (dialogue optional, not necessary)

Motion graphics flavor cue video:

• Product information: Two great flavors (Bedtime Berry, Vanilla Caramel)
• Product claims: Fall asleep fast, wake refreshed; #1 doctor recommended
• No on-screen talent necessary

Falling asleep and staying asleep can both be tough. Unisom, the #1 Doctor and Pharmacist Recommended OTC Sleep-Aid Brand, is launching a new liquid sleep support product called LiquiSlumber in 2027. LiquiSlumber will come in two enticing flavors: Bedtime Berry and Vanilla Caramel. To build awareness and drive sales, Unisom is looking for one Tongal creator to create two very different :15 videos for organic and paid social placements on TikTok, Facebook, and Instagram to build awareness with customers struggling with their sleep.

While your videos will promote the same product, we are looking for two distinct messaging approaches: one with live action, and one with lightly animated motion graphics. The live-action video will be focused on educating consumers about the benefits and simplicity of making Unisom LiquiSlumber part of their nighttime routine to help them overcome the stressors of everyday life. This short video will be narrative and claims-driven, and should focus on showing someone struggling to fall asleep before finding a sense of relief when the learn the product claims (on the back of the product packaging). Simple, focused, and effective, with a single on-screen talent, dialogue and VO optional, depending on how you decide to handle the messaging. You can use some motion graphics, but that should be secondary if used at all.

The lightly animated / motion graphics video, in contrast, should focus on the delicious flavor cues of Bedtime Berry and get viewers excited to try this great-tasting sleep aid with attention-grabbing live action flavor cues and shots of the liquid pouring, similar to a candy or flavored beverage video. This should not feature talent, and with the right approach, could incorporate some stock visuals for the flavor cues, depending entirely on how you decide to signal those. Specific talking points or focus points for each video are included in the background.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are four total video assets

• One :15 live-action narrative educational video (9x16, 4x5)
• One :15 motion graphics/animated video (9x16, 4x5)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as we CANNOT guarantee that usage is limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Ecommerce websites, TikTok, Instagram, YouTube pre-roll, Amazon and Retailer Product Detail Pages.

TARGET AUDIENCE:

• Live-action educational video: customers 18-55 struggling with stressors that keep them awake or prevent them from staying asleep and who want to know more about Unisom LiquiSlumber, the flavors, and the product claims 
• Motion graphics video: OTC consumers, 18-55, looking for a better-tasting liquid sleep aid

TONE/FEEL:

• Live-action educational video: informative, trustworthy, relatable
• Motion graphics video: fun, playful, tempting

EXECUTIONAL MANDATORIES: 

• Product and packaging will be provided to you for use in this content. 
• The Unisom logo must appear in the first three seconds of the videos. 
• These products are intended for adults only, so children or teens cannot be depicted as using the product. 
• The live action video should utilize the "Put it to bed™" tagline when referring to the restless realities that might keep someone awake at night. However, this tagline should NOT be used in the motion graphics video.
• Any claims about the product must match those within the product claims provided to the greenlit creator. 
• Whenever product is shown, there must be text on screen that reads "Use as directed."
• All 9x16 content must take into account TikTok safe zones, and all 4x5 content must take into account Meta safe zones. 
• Please avoid political content, religious content, unapproved claims, unapproved competitive comparisons, or a depiction of alcohol or other medications. 

AI USAGE: You may not use AI generated visual or audio assets in your final content. However, for the purposes of your pitch and pre-production materials, you are welcome to use generative AI to create visuals, storyboards, animatics, proofs-of-concept, etc. that might help the Sponsor understand your vision for creating the final content. Additionally, assistive AI tools (e.g. object removal, compositing, color grading, sound mixing, subtitling, etc.) may be used in post-production to supplement your workflow. Please keep record of any AI usage deployed in your submissions in the event that the Sponsor requests AI disclosures. If you have questions about any specific usage or tool, please ask your Tongal producer.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors. Unless specifically requested, there's no need to include a budget with your submission.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot - before or after the Pitch Phase. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.

 

• BACKLOT OPEN ROLES (Optional): Backlot enables you to source collaborators and crew on Tongal, and we'd encourage you to post at least one open role if you're greenlit. Please indicate on the submission form which roles you might need help filling, and Tongal can help. Whether you post will neither increase nor decrease the likelihood of your pitch being greenlit.
  
  

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.