A big part of visual design is knowing what elements to prioritize and what aspects to omit or position in support of your priority. Here, we are looking for ideas of what Sleep Hub's first step/home page looks like. A good design will help make the field of Nature Made products approachable by putting them into simple categories that correspond with the sleep experience. Take a look at design examples and proposed framework supplied by the client. We can see that the goal is to take the user from what they experience to the product they need, but the layout and mechanism are up to you. Keep in mind, we don't need to display everything on one page, but good design will make the next step intuitive and allude to the rest of the process.

It can be hard to visualize a structure without knowing what goes in it. Nature Made has also supplied a product portfolio and benefits document to give you a foundation to base your design off of. Again, good design will not need to display every single piece of information in this document, but it is here to help you understand the landscape before you layout your design for the Sleep Hub homepage.

Finally, Sleep Hub will be from the Nature Made brand so it will need to consider existing branding. That said, Sleep Hub will have an individual voice, and it is acceptable for it to deviate in order to demonstrate the themes of sleep. For example, we might expect to stay within the same palette, but perhaps color skew cooler away from yellow inorder to connotate sleep (watch out for purple though). This brief is equally about function and form, and it will help to consult the Nature Made Style Guide when considering your design. We are focused more on designing the actual Sleep Hub mechanism than Nature Made's home bar on their website, but these little touches will make it easier for the sponsor to integrate the design when they are ready.

Nature Made is well known for having many high-quality supplements, but consumers today want to be supported beyond the store shelf. They need their options personalized and curated specific to them. That's why Nature Made is developing Sleep Hub, an easy to use platform on their existing website that maps out the options customers have when selecting sleep aide supplements. 

The goal of this project is to source mock-ups of what the home screen of this interface could look like. There are a lot of ways to organize information so that customers can clearly understand the benefits of a product but also keep them from becoming disoriented from the field of options. We want to transition from a ‘product catalogue’ to an engaging, easy to navigate and educational destination. Nature Made has already categorized each product with a specific application, but it is up to you to show us how that information can become visualized and interactive. Be sure to check out the background section for more information. Nature Made may accept Initial Designs without requesting revisions, but there is a design phase should they require you to make minor revisions or expand the project with additional funding.

 

DELIVERABLES: One Mock-Up of the Sleep Hub Homepage for laptop or desktop devices. (PNG, JPG, or PDF)

 

EXPOSURE: Nature Made's User Interface developments on NatureMade.com

 

TARGET AUDIENCE: Adults 25 - 54 who are looking to proactively support their sleep

 

TONE: Credible, Approachable, Helpful

 

EXECUTIONAL MANDATORIES: 

• Cannot imply that our Sleep Hub or Nature Made products prevent or cure sleep issues.  
• Designs should not lean too heavily into the color purple.
• As this is for internal use, elements and photography do not need to be licensed.
• Designs do not need to be actually functional. This is meant to be a static image to guide the Sleep Hub designers.
• Do not zip submissions

In order to be considered for this project, you must include the below materials in your initial design submission. 

 

• TEXT (REQUIRED): 500 characters or less explaining the functionality of your design.
  
  
• DESIGN (REQUIRED): Upload an image of your design as a JPEG, PDF, or PNG (not zipped) demonstrating your approach to Nature Made's Sleep Hub home page. As shown in the examples, successful designs will feature some sort of prompt for users to begin exploring the Nature Made Sleep catalog. These are just design drafts and they do not need to be actually functional. While the design does not need to be 100% complete, the more polished a submission is, the more easily the sponsor will be able to understand your vision.  Note that if you are selected, you will be required to provide a high-resolution 300 DPI layered PSD or InDesign file of your Artwork.

1. Preferred format for upload to the Tongal website is .png or .jpg.  Should your submission be greenlit, you will also be required to provide layered design files.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal. Materials provided by WarnerMedia do not require this.
   
   
4. BY SUBMITTING A DESIGN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Designs must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Designs based on their prior work and experience as a designer.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Designs without providing additional compensation.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit creators MUST also provide releases for all assets appearing in their design.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.