If you've watched TV or scrolled through a social feed over the past year, chances are you know that Snoop Dogg is everywhere right now. And everywhere that Snoop goes, he's been wearing Skechers shoes as part of his Skechers x Snoop Dogg sneaker collaboration. To help promote these sneakers and the overall collaboration, the team at Skechers is looking for big and unexpected ideas that can capture the attention of Snoop fans, general sneakers fans, and maybe even the media, to show them a side of the Skechers brand that they've maybe never seen before. 

When we say big and unexpected, we really mean it. Don't think of this as a single video idea, but more along the lines of an activation. Is there some sort of event Snoop could do? A contest? A game? A partnership? An app? A show or series? Something else entirely? We're looking for your most blue sky, out of the box, and "wouldn't it be cool if..."-type ideas. Don't worry about budget constraints at this stage - the sky is truly the limit. No matter the idea though, it should tie back to the Skechers x Snoop Dogg sneaker collaboration in some way. 

Another key thing to note here is we want this content to appeal to young Gen Z and Millennial audiences with an interest in fashion, sneakers, and style, but who may not currently be considering Skechers footwear. That said, be sure to think about how we might be able to present Skechers as a brand in unexpected ways, or in unexpected places. We don't want to try too hard, but we do ultimately want to surprise people and get them to think, "Wow, I didn't know Skechers did that."

For any questions or other project updates, check out the Project Forum.

EXPOSURE: Exact placements will depend on the concept, but you can assume the content may live in any of the following places: 

• Social & Digital Media (YouTube, TikTok, Instagram, Facebook, Snapchat)
• Out of home / billboards
• Live events & activations
• Websites
• Broadcast / streaming

TARGET AUDIENCE: Men & women in the Gen Z and Millennial age ranges who appreciate comfort, fashion, music, culture & celebrities

TONE/FEEL: Youthful, cool & unexpected

EXECUTIONAL MANDATORIES: 

• Please avoid anything that's tied to a season or a particular time of the year (i.e. New Year/New You).

In order to be considered for this project, you must include the below materials in your submission.

• CONCEPT (REQUIRED): Tell us your Concept using up to 250 characters. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen when your concept is brought to life. As always, concepts should be clever and engaging.
  
  
• HELPFUL REFERENCE LINKS (Optional): Have you seen another idea, video or marketing activation that you think makes for a helpful reference? Feel free to include a link to any existing content that'll be useful when trying to understand your Concept.

1. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or old to enter.
   
   
8. The Sponsor reserves the right to repost the contest at their discretion.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.