LONG FORM CREATIVE THOUGHTS STARTERS:

• Explain how dating as a single parent is actually BETTER than your previous dating experiences.
• Tell a funny dating story. 
• Show how you get creative dating as a single parent (brunch date, car date, afternoon sexy time, etc.).

SAMPLE SHORT FORM BRAND TAGLINES:

• Leave the kids at home, but not out of the conversation. Join Stir today.
• Start seeing someone who sees you as more than a single parent. Join Stir today.
• Explore dating without explaining single parent life. Join Stir today.
• Nothing comes before your kids. But a lot of great things can happen after. Get on Stir, and get out there.
• Where having kids isn’t a red flag. It’s a green light. Get on Stir, and get out there.  
• Mix in a little more fun in your single parenting life. Date other single parents on Stir.
• You have kids. They have kids. That’s not all that matters, but that’s a great place to start. Find other single parents to date on Stir.

BRAND BACKGROUND:

Stir launched just last year and is actively developing their branding. We suggest you check out their existing brand guidelines for design inspiration and their existing content on the below social channels:

• Youtube
• Instagram
• TikTok

Stir is a new app designed to make dating as a single parent easier and more accessible. They want to show people what should be obvious: that single parents deserve to date, have fun, have sex, and live fulfilling dimensional lives for themselves - while still honoring their responsibilities as parents. Part of this is changing the conversation around dating as a single parent. Stir is looking for up to 10 people to create and post two videos talking about their dating life as a single parent. If all goes well, there's an opportunity for this to become a continuous engagement.

The goal of your videos will be to encourage single parents to date, and encourage them to download Stir to get started. You'll do so by creating both a :60 video to be posted on your social channel(s) and a :15 video to be shared on Stir's channels.  For the :60, we want to hear your personal stories of dating as a single parent, and this is where we want your personality to shine with fun, high energy content. Make sure to mention that the app is a supportive and empowering community for single parents. Stir has found that single parents are often overlooked in the dating scene, so they want to show parents that they are seen and heard! We're also requesting a selfie to be used on Stir's own channels, this doesn't have to be anything fancy and can be taken using your phone.

The :15 video will be a more simple single-take video where you'll talk straight to camera using one of the brand taglines as inspiration. Check out some thought starters in the Background. Once greenlit, you'll have an opportunity to connect with the brand for more guidance as we work together through pre-production. For both videos you'll need to include a Call to Action prompting viewers to "download the app" or "check out Stir." 

Stir is looking for someone with at least 1,000 followers on either Instagram or TikTok. Ultimately, they'd love to connect with creators on an ongoing basis and grow alongside them, which means this would be a great opportunity if you have a modest following and want to get paid to grow it with a brand partnership. That said, you MUST live in the US or Canada, have the Stir app, and be a member at the time of filming. While we'd prefer that you've talked about dating on your channel previously, this isn't a requirement so long as you talk about how you plan to engage the single parent community.

We want to be clear that you don't need a fancy camera for these videos, we expect you to film on your phone. It's all about you and how you're experiencing life as a dating parent. Which means, as much as we love your children, they should NOT be shown in these videos. 

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 2 total video assets and 1 photo asset.

• 1 60s video (9x16) to be posted on YOUR TikTok or Instagram 
• 1 15s video (9x16)
• 1 selfie (1x1)

 

TIMELINE: HERE

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• TikTok
• Instagram Reels
• Stir App Social Channels

 

TARGET AUDIENCE:

• Single parents 
• Ages 25-45

 

TONE:

• High energy and friendly.
• Humorous, relatable, and at times surprising.

 

EXECUTIONAL MANDATORIES: 

• Reinforce that Stir is a new app for single parents
• You must include a verbal call-to-action to "Download the App" or "Check out Stir"
• Do not use swipe figuratively ("swipe left on 2020" or "swipe left on other apps"). Instead of “swipe-up now” say “download now.” 
• Your social post's description text must be approved before posting.
• You must use music from a Tongal partner library - music from TikTok or Instagram, will not be permitted.
• Do not show your children.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• SOCIAL MEDIA LINKS (REQUIRED): To your public social media pages (i.e. Instagram or TikTok).

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.