Stir launched just last year and is actively developing their branding. We suggest you check out their existing brand guidelines for design inspiration and their existing content on the below social channels:

• Youtube
• Instagram
• TikTok

Dating can be rough, especially if you're a single parent, constantly dealing with the needs of someone else, while trying to manage an unpredictable schedule, and simultaneously navigating the stigma that can be associated with dating as a single parent. Stir is designed to make dating as a single parent easier and more accessible, and so they want to show people what should be obvious: that single parents deserve to date, have fun, have sex, and live fulfilling dimensional lives for themselves - while still honoring their responsibilities as parents. To accomplish that objective, Stir wants you to create a suite of exciting content, with two videos for broadcast, and two accompanying social reframes for IG Reels and TikTok. 

The primary goal of these videos is to - first - showcase dating as an integral part of being a single parent. There is a stigma out there that single parents shouldn't be dating, and that makes things really tough on those parents, so we want to combat that notion. If parents aren't dating to begin with, they won't be using Stir, so while we do want to promote the app as a product, it's more important to speak to the cultural truth that single parents deserve to date, and to communicate that in a way that is positive and exciting. That positivity is important, because although it's not required, you may want to show, or speak to, some of the day to day elements of parenthood itself, but we don't want that to come across negatively, so you'll still want to depict parents in a way that is relatable, responsible, and respectful. If dating feels like an escape from the shackles of parenthood, you're doing it wrong. Keep in mind that this is advertising a dating app so, while we're open to showing children, there should NOT be any implication of children being involved in dating or any situation with sexual undertones. 

In terms of the creative itself, the two broadcast videos should be clearly distinct from each other in some way. Theoretically, you can use the same talent, locations, and general theme, but if you do so, you should have very different narratives or very different messaging. While the social reframes can be just that, we still encourage you to think about how you can make them unique to each platform. While we're certainly open to including motion graphics and text, and maybe some limited 2D elements, we're not looking for any fully animated executions. Otherwise, we're creatively open to however you want to approach this, whether that's through relatable humor, heartfelt authentic stories, or seductive theatrics. You can use as many, or as little cast as you see fit, and we're not tied to any particular type of location, so long as it feels native to the US. 

 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 4 total video assets

• Two :30 videos (16x9)
• Two :30 reframes for IG Reels/TikTok (9x16)

 

TIMELINE: Full project timeline

 

EXPOSURE:

• Broadcast & streaming
• Tiktok
• IG Reels
• Please review the platform best practices page.

 

TARGET AUDIENCE: Single parents and friends/family/influencers of single parents

 

TONE: Positive, authentic, humorous, strong and sexy.

 

EXECUTIONAL MANDATORIES: 

• There should NOT be any implication of children being involved in dating or any situation with sexual undertones.
• Cast should be between 25-45, a diverse and vibrant mix of men and women.
• Do NOT portray negative representations of being single, or of parenthood, nor should you make fun of other dating apps.
• Depending on location and shoot dates, the client may choose to attend in person.
• If client is not able to physically be on set, you MUST provide a live feed of the shoot for client feedback.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $50,000. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range. You are strongly encouraged to include a contingency within your budget to cover any unforeseen costs that may arise during production or post.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID/BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section within a total budget range of up to $50,000. Please ensure that your budget factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.). You can download the budget template here.
  
  
• COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for production. If you’re doing everything yourself, or your team will be working 100% remotely, let us know that this won’t apply. Otherwise, at the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you’ll account for testing, PPE, and distancing on set
  • How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you’ll have a dedicated compliance officer on set

• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.