Utilizing the files they have provided, they would like you to create a :30 video that keeps the fun and energy of the broadcast spot while incorporating YouTube TrueView for action best practices. Please note that the current spot demonstrates the product by using "3", "2", "1" overlaid on each of the pots, illustrating the ease of the process. You are free to use this device or do something different. Files with and without the "3", "2", "1" overlays are provided in the Assets tab. Additionally, feel free to derive more copy from this page. Also, it's important to know that you can use anything from assets tab except the VO that's in the current spot. If your approach requires VO, you'll need to source that as part of the $3,750 budget.

For this project, once an editor is selected, they will be put directly in contact with the sponsor. All communication and feedback between both parties will run through the Tongal platform.

DELIVERABLES: Two total deliverables:

• One :30 video (16x9)
• One alternate :30 version (16x9). Alternate variations could involve changes to CTAs, end-card designs, on-screen text copy, and other minor edits. 

 

TIMELINE: Available HERE.

 

EXPOSURE: YouTube. 

 

TARGET AUDIENCE:  Ages 30 - 50 skewing female.

 

TONE: Happy, energetic, and positive.

 

EXECUTIONAL MANDATORIES: 

• Videos MUST utilize the provided assets, including the music, from the broadcast spot, and also adhere to Simply Cook's brand guidelines which can be found HERE. 
• Videos CANNOT change the composition of the music track.
• The messaging elements they'd like the spot to focus on are:
  • Meals are simple to prepare and can be completed in approximately 20 minutes
  • It is a new way cook, with each meal containing three flavor pots
  • There are over 100 recipes to choose from
  • The kits com through your letterbox so no waiting for a delivery person
  • The end card should include the CTA "Claim your £3 trial box now" and this url https://www.simplycook.com/display/youtube3

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing your approach to converting their broadcast spot to a :30 digital video and how it adheres to YouTube best practices.
  
  
• SAMPLE VIDEO (REQUIRED): Utilizing the provided broadcast assets, please provide a :30 sample video demonstrating your approach to optimizing this TV broadcast spot for YouTube, while integrating the messaging elements outlined in the Executional Mandatories.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.