Below are three examples of varying styles of lyric videos Sesame Street has incorporated in the past. You DO NOT need to adhere to any one of these styles - Sesame Street is open to seeing any creative approach.

 

• https://youtu.be/iQRfnH9YamQ
• https://youtu.be/NyTq7Gz_-XE
• https://youtu.be/CLFKVZYfNlM

2019 marked Sesame Street's 50th anniversary, celebrating five decades of helping kids to grow smarter, stronger, and kinder. As part of their 50th Anniversary Special, they featured a custom song & animation over an end credit sequence, which highlighted some of the most famous residents of Sesame Street. To keep the 50th Anniversary magic going, they would like to create a fun & dynamic lyric video for this song and credit sequence.  

The master video file for the credit sequence can be downloaded here and the full lyrics for the song have been provided in the Assets section below (please note that lyrics are the italicized text in the script). The credits crawl has been removed, so you will be able to add any motion graphics for lyrics in the negative space on screen. There are examples of previous Sesame Street lyric videos in the Background/Additional Details section below, but Sesame Street is open to seeing any and all creative approaches for this video. 

 

DELIVERABLES: One 2:30 YouTube video (16x9)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• Sesame Street's YouTube channel
• Please click here to access the platform best practices page.

 

TARGET AUDIENCE: Pre-schoolers & parents

 

TONE: Fun, catchy, exciting, positive, welcoming, family-friendly

 

EXECUTIONAL MANDATORIES: 

• You must use sans-serif fonts that are easily readable
• All grammar must be accurate
• You can not use any flourished spelling based on the singers' notes (i.e. youuuu)

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget of up to $1,500. 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. Please be sure to include any mock-ups of how you would position & style text on-screen. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your own budget proposal. The Sponsor would like each producer to create one lyric video with a cost of up to $1,500. No full budget is required; just your bid.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery.

All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.