If you own a security system or an internet connected camera for your home, then you know how dumb they can be. How many times have you gotten an alert of a break-in, only to find out your husband was sleepwalking again? Many people don’t even arm security systems because they’re so fed up with getting false positives.

Luckily, our Mystery Sponsor has a smarter solution. Their internet connected camera is packed to the gills with cutting edge AI and image sensor technology. It’s smart enough to distinguish an intruder from your dogsitter. So that means no more annoying false alerts whenever your kids get home early or your cat runs by the camera. You know your home’s in good hands and you won’t be bothered unless there’s an actual threat.

                                                                                                                            

Here’s where you come in, Tongalers. Our Mystery Sponsor’s previous marketing has been all about its cutting edge technology. While this camera does boast some of the most advanced smart home tech available, it’s also so much more. The brand is looking for a new campaign Tagline that’s warm, friendly and is all about giving users peace of mind and making their lives easier. We want consumers to see this camera as a trusted friend for their home.

So give us a Tagline in 50 characters or less that connects with consumers and shows them that this camera is the best choice for their busy lives. Then tell us what message you want consumers to take away about Mystery Sponsor’s product and why that message will appeal to them. Check the Objectives section for more details.

The goal of this project is to create a memorable Tagline for our Mystery Sponsor’s camera that makes an emotional connection with consumers and shows them that this is the best choice for their home security needs. 

When you’re crafting your Tagline, think about the message you want your Tagline to convey to consumers about this new camera and why it’s the perfect fit for their lives. Give us your message in 500 character or less and make sure it’s consistent with your Tagline.

--Target Audience: Men aged 40+. They are tech lovers and early adopters. They have families, pets and frequent trusted guests like babysitters, tutors, cleaners, etc.

--Tone: Friendly, helpful. Humor is okay. Please keep your message positive and do NOT focus on the fear of having a break-in, etc.

This Project will be worth a total of $1,500 and consists of a Tagline Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: TAGLINE – Tell us your Tagline for our Mystery Sponsor’s new camera in 50 characters or less. Then tell us the message your Tagline is conveying and why it’ll appeal to consumers in 500 characters or less. The THREE most compelling Taglines will be selected as winners and receive $500 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and sbackground information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least thirteen (13) years or older to enter.

8. The Sponsor reserves the right to repost the contest.

9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.