SeaWheeze isn’t your average half marathon. In fact, it may just be the most breathtakingly beautiful and ridiculously fun half marathon in the world. Usually, 10,000 runners descend on Vancouver to sweat it out over a weekend of yoga, running, and of course, one hell of an awesome party. This year, the race (and party) is going Virtual and adding a 10K race length as well. Prepare to harness your powers of positivity, physicality, and mindfulness, all while taking in next-level natural beauty. Crush some goals (and maybe a few brews) and get swept away in a weekend of fun you’ll never forget.

Read more about the first-ever Virtual SeaWheeze here:
https://www.seawheeze.com/content/seawheeze/index/seawheeze-virtual.html

Get a taste of previous SeaWheeze events: https://www.youtube.com/watch?time_continue=2&v=uRfI8f7-fFU&feature=emb_title

Get a sense of how fun SeaWheeze content should be:

• A fun at home workout: https://www.instagram.com/tv/B_DyE7SpNyd/
• Shit SeaWheezers Say: https://www.instagram.com/tv/B1Pv5ZlDZC4/
• SeaWheeze Pick Ups: https://www.instagram.com/tv/B1NKAqenmSz/

We're looking to pair two editors with lululemon ambassadors to create one suite each of prep/recovery workouts for guests running the virtual SeaWheeze 10K/half marathon. Each editor will be paired with one ambassador who will shoot their 20-40 minute workout at home and deliver raw files to the editor to package into long and short-form content for Instagram and YouTube. 

DELIVERABLES:

• INSTAGRAM
  • One 9x16 IGTV video – full-length workout
    • 4x5-safe baked-in subtitles (from .SRT files)
  • One 9x16 Instagram Story: 3 slides, each :06–:10 seconds
    • Slide 1: Ambassador introduction
    • Slide 2: "Trailer" of the workout, tips from the ambassador, or a fun blooper/catchphrase moment
    • Slide 3: Swipe Up CTA
  • One 4x5 Instagram In-Feed asset for the ambassador to post on their feed
    
    
• YOUTUBE
  • One 16x9 YouTube video – full-length workout
    • Same as IGTV but formatted for YouTube
  • Two 16x9 YouTube thumbnail options
  • Two 16x9 YouTube endcard options
  • English .SRT files

TIMELINE: This project has an expedited timeline. For the full project timeline please see the Assets section.

 

EXPOSURE:

• lululemon's Instagram and YouTube, as well as the ambassador's Instagram
• Be sure to check out our platform best practices page.

TARGET AUDIENCE: Guests of the virtual SeaWheeze 10K/half-marathon, lululemon guests in general, and anyone searching for at-home workout content.

 

TONE: Fun, uplifting, inspiring

 

EXECUTIONAL MANDATORIES: 

• In your Pitch, address how you will elevate UGC footage to create beautiful, cohesive videos. Please include any relevant links.
• Your Pitch should walk through how you'd create both short-form social content and longer-form workout content that feels organic to the vertical and lululemon's social channels.  Please include any relevant links.
• Instagram Story master files will need to be delivered as individual slides, not a strung-together video file.
• lululemon will provide graphics to use in your videos and a template for your YouTube endcard.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a pitch. Though most projects on our platform do move forward with a greenlit pitch, we will notify you in the event the Sponsor decides not to fund any pitches via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute these videos.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (OPTIONAL): A detailed description of how you will approach these videos in the edit, making them visually interesting and digestible on social, and breaking down your approach for each platform. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.