The holidays are quickly approaching and, unless your heart is two sizes too small, you’re more than likely planning on spending some quality time with those closest to you. There will be parties to plan, gifts to give, and cookies to be baked (and eaten).

Schnucks wants to share those warm holiday feelings with its customers. They need one creative Tongaler to bring that spirit to a warm and entertaining 30-second Radio Script. Schnucks is looking for a Script that captures the feeling of this wordless but charming TV spot created for last year’s holiday season.

The goal of this project is to create an entertaining and heartwarming Script for a 30-second Radio Spot for Schnucks that embraces the giving spirit of the holidays. Your Script should draw inspiration from Schnuck’s previous holiday TV spot.

--Key Marketing Messages:  “Nourishing Giving”

Note:  Schnucks’ tagline, “Nourishing ____”,  springs from Schnucks’ mission – to nourish people’s lives in ways big and small. The blank space in the tagline alternates depending on purpose. In the case of this Radio Script, Schnucks wants to Nourish Giving by embracing the holiday spirit.

--Target Audience: Household gatekeepers, primarily women (70%) with an average age of 35-49. Has a family, with children and she shops at multiple grocery stores. Lives in the St Louis metro area.

--Executional Mandatories: 

• Brand name must be said within first 3 seconds. Scripts must mention Schnucks 3 to 4 times in the spot.
• These spots can be humorous but please consider what might be relevant humor for the Midwest.
• This should not feel like your average/run of the mill grocery store spot. It’s meant to be memorable and turn heads.

 

--Tone: Engaging, fun, playful, clever, smart and heartwarming.

PHASE 1: SCRIPT – Upload a PDF of your 1-2 page SCRIPT for a 30-second Schnucks radio spot based on the winning Concept. You can use the text box to provide a logline or overview of your Script using 250 characters or less. The most compelling Script will be selected as a winner and will receive $1,000 upon submitting their Winner’s Affidavit, IP Assignment, W-9, and final revised script. All scripts will remain private until after the Project is complete.

--Script Phase Payout: The winner of the Script phase will receive $1,000 upon submission of their final revised script.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7. Scripts must be in the English language.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 15 Scripts are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. The Sponsor will be entitled to reasonable revisions on the finished Scripts without providing additional compensation.

12. Winning creators must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment to claim their prize.

13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.