Trodo is one of the leading online car parts retailer in Europe, with over 2 million high quality parts in stock. Their product compatibility check department ensures that when the customer buys the product, it's almost always a perfect match. Trodo knows that if your car breaks down, your world stops, so you need the right spare part, at the right time, and at the right place, to make sure that you can do the repairs quickly and get back on the road as soon as possible. The brand's goal is to eliminate the uncertainty around getting the right part, and ensure that they deliver on their brand tagline: "Nothing will stop you from moving forward."

The goal is to create a video that speaks to Trodo's audience and drives viewers to their website to learn more. You'll need to create two versions of the video; one in Norwegian, and one in Swedish, but the videos for each market do not need to be creatively distinct, and they can differ only in how language is presented in VO or onscreen text. In Norway, Trodo is branded as Eurodel, so the VO and graphics must reflect that for the Norwegian language version .

What's most important is that you capture or communicate the ease of the Trodo experience, and you should describe how you will accomplish that in your treatment. It should come across that they have a robust offering of car parts that will be an exact match so their customers can repair their cars quickly and keep moving forward. Trodo is looking for a fresh, inventive approach and are open to live action or animated executions. You will NOT have access to Trodo locations or parts, and must pitch an idea that doesn't require them.

All communication during pre-production and production will be done in English, and any dialogue, voiceover, or on-screen text that appears in your scripts (or storyboards) MUST be presented in English, Norwegian, and Swedish, and that includes rough drafts. This means you will need a native Norwegian and Swedish speaker on your team, or you'll need to have a translation service or partner ready throughout the process. The budget has been increased to account for this, and if you'd like a recommendation, Tongal can make one. Bear in mind that the concept should be universal enough so that Trodo can adapt it to other european languages for other european markets where they operate.

For your pitch, please address how you intend to handle translation. We prioritize great creative, and totally understand if you'll need to find a translation partner. Check out more information in the Background, and for any questions or other project updates, check out the Project Forum. 

 

DELIVERABLES: Four total assets. 

• One :30 video (16x9) in Norwegian language.
• One :6 bumper (16x9) in Norwegian language.
• One :30 video (16x9) in Swedish language
• One :6 bumper (16x9) in Swedish language.

TIMELINE: Please find the anticipated timeline HERE but note that, depending on your intended approach, you should consult with your Tongal producer to ensure you are always working off of the most up to date timeline.

 

EXPOSURE: YouTube. For YouTube TrueView for action best practices please click here.

TONE: Energetic, confident, clever, witty.

TARGET AUDIENCE: Skews male. Blue Collar DIYers aged 25-46 who are true "petrolheads"  with speed in in their veins. They like enhancing their vehicles and take pride in performing the repairs themselves. Enthusiasts who are very knowledgeable about vehicles and are always looking to learn more, and they greatly appreciate efficient repairs. As a secondary audience, we have resourceful bargain shoppers, who don't perform the repairs themselves but like to search for and purchase car parts online to give to their mechanics.

EXECUTIONAL MANDATORIES:

• Must convey that Trodo carries millions of parts so an exact part match is all but guaranteed.
• Customer satisfaction is paramount. Trodo’s leadership in the market is a result of positive customer feedback, which ensures peer recommendations and repeat business, They want to be thought of as a partner for anyone looking to repair, maintain or upgrade their vehicle and this must be conveyed.
• If casting talent, please ensure a diverse mix is represented.
• All content must adhere to their brand guidelines which can be found in HERE

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.