There is a lot to consider when trying to maintain your health; exercise, diet, mental breaks.. and, even though it is one of our most vital connections to the outside world, you may never get around to considering your skin. Sanex, a European based leader in skin care, is looking to you, the Tongal community, to help men keep their skin healthy through an awesome, awareness driving, campaign Tagline.

Sanex knows life is busy and that staying healthy can sometimes feel like a full-time job, which is why Sanex Men has guys covered with a depth of expertise to help skin look and perform at its healthy best. With an ingredient list that contain only the essentials, those that respect skin’s natural processes, Sanex takes the guesswork out so men can live a healthier life. 

Give us a catchy tagline (in 50 characters or less) that Sanex can use across a suite of videos and social media. Something that speaks to Sanex Men’s expertise, ease, and healthfulness. Then, in 500 characters or less, describe how you envision this Tagline unfolding across a creative campaign. 

Please read on to the Objectives for more…

The goal of this project is to create a breakthrough tagline to raise awareness for Sanex Men that can be used in a full campaign that will ultimately drive guys to try the products.

--Key Marketing Messages: Carefully selected, active ingredients that work with your skin to keep it healthy. Fewer, yet active ingredients that work with your skin to regulate odor and sweat.

--Additional Brand Background: Sanex’s expertise is in healthy skin, a European Brand since 1984 and a category leader in France, Spain, UK & Nordics. Sanex operates in Bath & shower, Deodorants, Body lotions.

Sanex Product Platforms are Regular, Simple and Advanced health

Regular Health: Maintains & restore your skin’s natural balance (Restore Skin PH)

Simple Health: Safely maintain skin health with only what is essential (Few ingredients, but safe and suitable for sensitive skin)

Advanced Health: Solves skin issues (Atopic Skin, Very Dry Skin, etc.)

--Target Audience: European Men aged 30+ who push themselves to live healthily: eating well, exercising regularly, and spending time with people who matter. To him, being healthy means being strong enough to live his journey.

--Tone: Honesty, Respect, Simplicity, Health consciousness. Humor is great, but please no slapstick/crude jokes.

This Project will be worth a total of $1,500 and consists of a Tagline Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: TAGLINE – Tell us your Tagline for Sanex Men in 50 characters or less. Then give us an Explanation that tells how you arrived at your Tagline and describes why it’s the perfect fit in 500 characters or less. The THREE most compelling Taglines will be selected as winners and receive $500 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member.

7. You must be at least thirteen (13) years or old.

8. The Sponsor reserves the right to repost the contest at their discretion.

9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.