Sana sana

Colita de rana,

Si no sanas hoy,

Sanarás mañana.

 

If you grew up in an Hispanic household, chances are these simple lyrics bring you instantly back to childhood moments when your parents would sing this song while gently rubbing your boo-boo to make it feel better. You knew the magic of your parents love would help the healing start. You’d instantly feel comforted and be ready to get back to playing.

 

For generations, Sana Sana, a Latin-American folk song, has been used by Hispanic parents from a range of countries as part of a cherished healing ritual to soothe and comfort children when they get hurt. Parents use the song to ‘invoke a little bit of magic’ to help their children feel healed.

 

And that’s also why your parents used Neosporin® and Band-Aid® together to help your childhood injuries stay clean and heal faster, every time. Because a simple song with a gentle touch, an ‘all better’ kiss, and the magic of Neosporin® and Band-Aid® – is an act of love and care that will make the pain and emotion go away.

 

Neosporin® and Band-Aid® are looking to you to help them create touching, emotional videos that will allow people to remember that magical childhood moment when something as simple as a song and the healing power of your parents touch made you feel everything was going to be alright.

The goal of this project is to create four (4) Videos – two in Spanish (60-second with a 15-second cut-down) and two in Spanglish (60-second with a 15-second cut-down) – that capture the emotional healing magic of Sana Sana and the physical healing magic of Neosporin® and Band-Aid® and the heritage of love present in both.

 

You will create one (1) 60-second Video each in Spanish and Spanglish each with a 15-second cut-down, using the same cast and script, that explore the magic of healing in both Sana Sana and the combined powers of Neosporin® and Band-Aid®.

 

Your Videos should explore the magic of transforming hurt to healing; the nostalgia of a cherished childhood ritual; and the fond memories of care, love, and healing you experienced as a child that you now provide to your children.

 

NOTE: The two (2) Pitch Winners will be responsible for turning in two (2) distinct 60-second Videos each with a 15-second cut-down, one (1) GIF, and five (5) stills. You can either shoot your Video twice, once in Spanish and once in Spanglish, or once, and record voiceover in Spanish and in Spanglish.

 

NOTE: 60-second Videos, 15-second cutdowns, .GIF, and five (5) stills are all due at the close of the Video Phase.  Please upload them as separate videos when submitting your Videos.

 

--Key Marketing Messages:

• Turn hurting to healing with Neosporin® and Band-Aid®

 

--Target Audience: Hispanic parents, especially moms; millennial parents, especially Hispanic moms

 

--Executional Mandatories:

• You must use the same cast and script in both of your 60-second Videos
• You must produce one Video in Spanish and one in Spanglish (again, both using the same cast and script)
• Do not show any other brands
• Do not show any competitive products
• Do not show any children actually getting injured
• The mother must use Neosporin® and a Band-Aid® in your Videos
• Your actors must include a millennial-aged Hispanic mother and Hispanic child (age 3+)
• The mother and child must sing Sana Sana in your Videos
• You can use up to 3 actors as on screen talent and 1 VO actor. DO NOT EXCEDE THESE NUMBERS.

 

 

--Tone: Authentic, emotional, protective, familiar, nostalgic, magical, caring, compassionate, trustworthy.

 

--Exposure: Digital, including YouTube, Facebook, branded websites, and the Healthy Essentials website; Potential for Hispanic TV usage.

 

--Inspiration: Please take a look at the links below to get a sense of the type of look, tone and feeling that the videos should convey:

 

https://www.youtube.com/watch?v=PBdhFRs4cAI

https://www.youtube.com/watch?v=dxZu-6jewL4

https://www.youtube.com/watch?v=iccscUFY860

https://www.youtube.com/watch?v=zsZ5yOImHQQ

 

Product: The Sponsor will provide Neosporin® Plus Pain Relief and Band-Aid® Flex Fab and/or Band-Aid® Waterblock products for the Pitch winners.

 

About Johnson & Johnson: Band-Aid® has long been the trusted adhesive bandage that helps the world’s boo-boos heal. Since 1920, the brand has been providing adhesive bandages that help heal the hurt. Paired with Neosporin®, Band-Aid® becomes a way to not only protect wounds from infection, but also helps heal wounds faster.

This Project will be worth a total of $39,000 and consists of two (2) Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: PITCH – Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

 

• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the Videos and how you will keep your Spanish and Spanglish Videos visually similar. 

 

• Script (Optional): This should include dialogue from the video you intend to create. 

 

•  Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

 

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

 

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The two (2) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $10,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $9,000 at minimum with a chance to win the first place prize of $10,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 2: VIDEO – The winners from the Pitch Phase will each create two (2) 60-second Videos based upon their winning Pitch, using the same cast and script; one (1) Video should be in Spanish and one (1) Video should be in Spanglish. The Pitch winners will also be required to turn in two (2) 15-second cut-downs for the Spanish and Spanglish versions, one (1) GIF and five (5) stills.

 

NOTE: This project has 2 rounds of revisions on each of the Videos. 

 

NOTE: The 60-second Videos, 15-second cut-downs, one (1) GIF and five (5) stills are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

 

Remember, the Pitch winner will receive prizes.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $10,000, 2nd Place $9,000.

 

--Music:  Tongal has partnered with two premiere music providers: Audioblocks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE.  They specialize in the creation of custom music, on-demand.  

 

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE. 

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee up to or equal to 5% of the amount won. That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

1. The Video MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer ten (10) Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.