SYFY LEGACY SHOWS FOR CREATIVE INSPIRATION:
SYFY CURRENT SHOWS FOR CREATIVE INSPIRATION:
*Again, please note that SYFY is NOT looking for you to pull footage from any of these shows, but rather you should use these IPs as inspiration and/or part of the celebration of SYFY's 30th birthday.
When you're thinking about the story you want to tell, think about archetypes and recognizable character types, visuals, and scenes. The most successful videos are the ones that cleverly integrate the "Happy 30th Birthday, SYFY!" phrase into the scene. The message shouldn't feel like an afterthought; instead, it should be revealed or transformed in an unexpected way. Check out some of our favorite SYFY logo videos below for inspiration, and please note: you won't be revealing the SYFY logo in your video.
With that in mind, notice how many of these videos create a fun way to set up and subvert audience expectations with their stories.
SYFY, the home of heart-stopping, mind-bending, shape-shifting, genre-expanding content and creativity, is turning 30 years old this year! In addition to blowing up spaceships, re-invigorating killer dolls, selling haunted real-estate, and profiling all walks of blood-suckers for their 30th birthday, SYFY also wants to give animators, creators, and genre fans of all stripes an opportunity to create their own homage to the most singular home for science fiction that has ever existed in television.
We're looking for creators to produce an animated video - exactly 15 seconds long - that will creatively express your own appreciation and fandom of all things SYFY. This could mean anything from an original narrative to a clever homage or an artistic abstraction. Be inspired. Be creative. Set up and then subvert expectations. You're not boxed into any one specific genre or tone here, and you're not making a commercial, so you can have fun! This is about celebrating all of our favorite SYFY shows, past and present, and getting psyched about all the crazy, cool, weird things that lie ahead.
The SYFY team does have one key request. Your video MUST incorporate "Happy 30th Birthday, SYFY!" in some way. Similar to the SYFY animated logo video projects that we've run in the past, we'll either want the happy birthday phrase revealed at the end of the video that flows organically from the narrative of your video, OR you can weave this theme throughout your story in a creative, unexpected way. SYFY is open to different approaches, so long as this remains the focal point of the video!
You probably have a lot of ideas for how you might want to tackle this, so for your pitch, we'd recommend submitting several different ideas for your video. If SYFY likes where your head's at and you're greenlit, we'll work with you to develop ONE of your ideas during the pre-production process. Keep in mind though, all work MUST be original, and should NOT include or directly reference existing IP or characters.
While you can't use or name any specific IP, you can still pay homage to shows you love from the past. Confusing? Perhaps, but you could feature something like: "An edgy Millennial magician character enters a battle-scarred spaceship that takes off and then transforms into fireworks for SYFY's 30th birthday party." This celebrates two of SYFY's great shows (see below to guess which ones), while also not using actual characters, designs, or specific plot points. In other words, get inspired by the SYFY shows you know and love, and pay homage to them by creating something entirely your own.
Check out Additional Details for a list of SYFY shows both past and present that are fair game for reference, interpretation, and inspiration in your pitch, and feel free to ask questions in the forum.
DELIVERABLES:
TIMELINE: Click here for the full project timeline.
EXPOSURE: SYFY channel broadcast and social platforms.
TARGET AUDIENCE: Adult fans of SYFY content.
TONE: Epic, celebratory, mysterious, magical, bad-ass, nostalgic, reverent, hilarious - many different genre tonalities can work, as long as you remain respectful.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
Shooting stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.