The two themes are below. You should riff on these two, but feel free to interpret them liberally and bring your own particular style. If it helps, read the prompt, and think about how your favorite director would answer it. Be creative, be specific, pick a genre.

• (Take Over the) Earth Day - We can all agree that Earth needs a lot of help right now, but we're not looking for tree-huggers in cosplay. Most genre content involves a dirty and dystopian planet anyway. What interests us here is Earth Day from the perspective of someone who wants to take over the Earth. Think about martians, mutants, robots, and transdimensional werewolves - whoever you want - and how they're going to feel about the state of the Earth. Do they even want to take it over anymore? I mean, how's Lex Luthor gonna feel if he finally beats Superman, but gets his ass kicked by global warming? Might not be worth it. Maybe he should be advocating for climate action. Whether you blame our problems on that navy of sentient plastic bottle battle droids assembling in the Pacific, or come up with something original, let's have some fun.
• A Rude Spring Awakening - You know that scene in the nature docs when the sunlight glistens off the dew drops on a fresh bloomed tulip and a baby bunny hops into frame? So cute! But what happens when you introduce laser blasts and mecha-coyotes? That's when we're in business. We want you to introduce a stereotypical vision of spring and disrupt it with a surprising twist. Instead of daisies bursting through the dirt, how about an army of zombies? Or show that green rolling hill reveal itself as the back of a monstrous demon. "Spring awakenings" could mean anything, so you've got the latitude to be creative. 

SYFY has found the most successful videos are the ones that cleverly integrate the SYFY logo into the scene. The logo shouldn't feel like an afterthought; instead, it should be revealed or transformed in an unexpected way. Check out some of our favorite SYFY logo videos below for inspiration.

• Monster Meetup
• Homage to B-Movies
• Post-Apocalyptic Workshop
• Doomsday
• The Restaurant
• Back to SYFY Academy
• Mystery Meat
• Want to Play?
• Monsters Fall in Love

Since SYFY is the network for genre fans, they pretty much live and breathe everything genre, no matter which genre we're talking about – science fiction, fantasy, comic book, horror, or some awesome mash-up. In that spirit, SYFY has been been working with genre fans on a monthly initiative where artists, animators, designers, and directors are given the chance to bring the SYFY logo to life in a series of artistic and incredibly cool TV spots.

This month SYFY's offering up TWO different subversive springtime themes, and you can check out those themes in the Background / Additional Details. You can pitch on one theme, or both, and at least three pitches will be chosen for each theme. The goal is to end up with a stylish and highly visual TV spot that will upend the audience's expectations, bringing the SYFY logo to life in an unexpected way, and transforming the SYFY logo (and/or revealing it), in the process. 

DELIVERABLES:

• One :10 or :15 logo video (16x9)
• One :10 or :15 logo video (1x1) - You may simply crop your 16x9 video, but the SYFY must be safe, and you may deliver a second version specifically designed for 1x1 if you prefer. 

 

TIMELINE: For the full project timeline please see the Assets tab.

 

EXPOSURE: Videos will air on SYFY and also be posted on SYFY.com, as well on SYFY’s digital and social platforms.

 

TARGET AUDIENCE: Adult fans of genre content.

TONE: Funny, creepy, scary, bad-ass, magical, mysterious, nostalgic – any tone can work as long as you remember this is for adults. What do you want to see? 

 

EXECUTIONAL MANDATORIES: 

• "Genre" refers to science fiction, fantasy, superheroes, comic books, and horror, but it can be anything that falls under those categories, including something that combines more than one. Think about sub-genres too - science-fiction and horror include a ton of different styles and variations - and how genres have evolved over time and in different mediums. Don't fall back on generic elements like witches and UFOs; we see those all the time, and they're not that exciting. 
• All work MUST be original, and should NOT include or reference existing IP or characters. Any persons, places or things rendered should be of the artist’s own creation and should not be referential of any existing properties.
• This is for artists, animators, designers, editors, and makers;  any medium can work, but animated approaches tend to work best, which means there's a preference for 2D animation, stop-motion animation, claymation, creative motion graphics, mixed media, etc. 3D animation is acceptable, but hyperrealistic VFX work is difficult given the timeline and budget, so you must show that you can execute within these parameters. Live-action should be avoided.
• Your video MUST end with the horizontal SYFY logo, and the logo should be on screen for a minimum of 3 seconds. It must end in the sizing reference position (which you can review, HERE). The logo must be distinct and readable and visually distinct from the background. i.e. the logo should not completely blend into the environment—it’s an essential part of the spot.)
  • The design of the SYFY logo itself is open for interpretation though, and SYFY is specifically looking for your unique personal style to come through.
  • The “walls” of the logo can be broken if you choose (i.e. a character stepping through the logo; a vine growing beyond the edges of the logo, etc.).
• AVOID voiceover and any text or type that isn’t related to the S-Y-F-Y of the SYFY logo.
• AVOID graphically violent or sexual  images, or overtly political subject matter.

In order to be considered for this project you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery. 

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatic, etc. are welcome.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.