Your goal is to raise brand awareness and drive immediate app subscriptions for Rewardify.  For your sample video please select a format and cut one of the following videos using the given assets: a 15-second video for Facebook News Feed (1:1) or Instagram Feed (4:5) or Instagram Stories (9:16). Just be sure to use platform best practices for whatever format you choose.  Rewardify will greenlight one editor who will cut all 3 videos.

DELIVERABLES: (a total of three distinct & different creative videos)

• One :15 video for FB Feed (1:1)
• One :15 video for FB/IG Feed (4:5) 
• One :15 video for IG Story (9:16)

 

TIMELINE: For the full project timeline please see the Assets tab.

 

TARGET AUDIENCE:  

•   Women, ages 34-45+

 

EXECUTIONAL MANDATORIES: 

• Videos must be informed by Facebook & Instagram Best Practices.
• Videos should be :15 seconds or less.
• Leverage onscreen text to reinforce messaging, make sure the text is big enough to be seen in mobile.
• On-screen copy should be no more than 125 characters total in a single frame, preferably fewer.
• Videos need to include the brand logo at the beginning of the video and a CTA at the end of the video.
• Use creative text under the video to convey what the video is for and grab the viewer's attention within the first 5-seconds.
• Key Campaign Message:  WIN CASH just playing this app! 
• CTA is: Download and Install Rewardify today!
• Optional Copy to be included in videos: 
  • Stress relief
  • Win Cash playing Match 3 puzzle game
  • Win BIG in your free time
  • No joke! Win cash playing this app

EXPOSURE: 

• Facebook News Feed (1:1)
• Facebook/Instagram News Feed (4:5)
• Instagram Stories (9:16) 
• Link to platform best practices page.

ADDITIONAL SPONSOR INSTRUCTIONS:

Familiarize yourself with the company here: https://rewardifynow.com

You can download all the assets you have to work with here. Please note, some of the assets provided may contain text already. Part of the challenge will be to incorporate the text elements in your sample video. If you are selected by the Sponsor for the final edit, you may be given additional assets. In the event there are limited assets to work with, we ask that you lean into your capabilities as an editor to create motion texts and graphics.

Check out our Editor's gallery to see the final videos from our previous Editing Projects and how editors are creating three distinct videos from the same assets. Pay special attention to how editors have introduced the brand/product in the first few seconds, created an effective call to action and end card, and optimized the creative for the intended channel.

In order to be considered for this project, you must include the below materials in your Pitch submission.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• SAMPLE VIDEO (REQUIRED):  Please submit ONE sample video based on the information provided in the Objectives section utilizing the provided assets (Download the provided assets here).

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you be selected as winner, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Limit 3 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. The Sponsor reserves the right to repost the contest.

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

12. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. 

13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.