HERE are the current design templates. While we like the visual language of the colorful bricks. While we like the colorful bricks, they feel a little stagnant and we'd like you to use your design sensibilities to really make these come to life. 

With several brand new brick and mortar store openings on the horizon for 2026, The LEGO Group has a big year ahead, and they’re looking for you to create a vibrant and refreshed motion graphics and video "toolkit" that can be used to support these openings. The toolkit should lean into the joy and imagination inherent to the LEGO brand, based on their current design language, generating excitement for the openings, and encouraging people to check out the unique shopping experience signature to LEGO stores across North America. 

The goal of this project is to take LEGO's design language and create a versatile creative suite of content that incorporates movement with a modular structure that can be easily adjusted to work for different executions throughout 2026. The final products will be email, banner, social post, etc. templates that The LEGO Group can plug each location's info into. This means that we're NOT explicitly asking you to create the final assets for any particular LEGO store; instead, the assets that you create will he handed to an internal team that will leverage them for each local market that sees a new store opening.

Using LEGO's designs wants to create assets that can be adjusted for any market. In doing so, they want to find creative ways to capture a sense of localization beyond just text overlays, while maintaining a consistent and recognizable brand look throughout all openings. That kind of generalized approach allows for a ton of flexibility, while also maintaining a coherent look and feel across the full suite. You will also piece together b-roll video footage provided to you of the new store features that you'll drop into some of the templates. None of the videos should include sound. 

You can check out the Background to get an idea of some static assets that the team has used previously, but note that while these can be a source of inspiration, the LEGO team wants these your content to incorporate motion and feel even more exciting and dynamic. Your content should also specifically highlight unique in-store offerings, such as the Pick & Build wall, the Build a Minifigure station, the wide variety of in-store products, the friendly and helpful store teams, and the interactive in-store play.

Assets will be used across a wide range of platforms, ranging from the stores' actual websites, to paid social media placements, to out of home digital displays, so you'll be working with a lot of different aspect ratios and formats. Some may require tailor-made assets, while others will require tactful reframing and reformatting. 

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: You will be expected to create a toolkit with a cohesive style that can address various formats. The toolkit should include the below 21 formats and 3 lightly edited videos from provided footage: 

• Three :06 - :15 edited videos (16x9, 9x16, 1x1) 
• Stores Page
  • One 1280x720 template
• Email promotions
  • One 480x360px template
• Paid Social
  • One 1x1 template (1440x1440 pixels)
  • One 4x5 template (1440x1800 pixels)
  • One 16x9 template (1080x1920 pixels)
• LEGO Life
  • One 2256x1269px template
• Digital Out of Home Displays
  • One 1080 x 1920 template
  • One 864 x 240 template
  • One 464 x 144 template
  • One 928 x 288 template 
  • One 1920 x 1080 template
  • One 504 x 1152 template
  • One 528 x 192 template
  • One 1720 x 420 template
  • One 216 x 672 template
  • One 588 x 798 template
  • One 1100 x 462 template
  • One 1080 x 216 template
  • One 840 x 400 template
  • One 456 x 360 template
  • One 336 x 144 template
• All organized project files

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as we CANNOT guarantee that usage is limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• LEGO.com
• Facebook
• Instagram
• LEGO Stores

TARGET AUDIENCE: Fans of The LEGO Group of all ages

TONE/FEEL: Fun, happy, positive

EXECUTIONAL MANDATORIES: 

• Greenlit filmmakers MUST strictly adhere to all The LEGO Group guidelines, which will be provided upon selection.
• Avoid any special bricks from sets associated with specific IP (i.e. no Harry Potter or Marvel sets).

AI USAGE: You may not use AI generated visual or audio assets in your final content. However, for the purposes of your pitch and pre-production materials, you are welcome to use generative AI to create visuals, storyboards, animatics, proofs-of-concept, etc. that might help the Sponsor understand your vision for creating the final content. Additionally, assistive AI tools (e.g. object removal, compositing, color grading, sound mixing, subtitling, etc.) may be used in post-production to supplement your workflow. Please keep record of any AI usage deployed in your submissions in the event that the Sponsor requests AI disclosures. If you have questions about any specific usage or tool, please ask your Tongal producer.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors. Unless specifically requested, there's no need to include a budget with your submission.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.