For more information on the Rescue Heroes toy line, check out the Fisher-Price website. 

Mattel & Fisher-Price are relaunching their iconic Rescue Heroes toy line for preschoolers, and to celebrate, they will be partnering with Walmart to host live events at various Walmart stores across the country over the 4th of July holiday. Events will allow kids to meet the real life heroes who inspired the Rescue Heroes franchise, including firefighters and other first responders. 

Tongal is looking for three (3) filmmakers to cover the events at the locations listed below on 7/4/19 (yes, the Fourth of July!). The goal for this project is to capture the spirit and energy of the event through B-roll, interviews of attendees, firefighters and first responders, and Walmart store managers on site at the event. To get a sense of the tone of the Rescue Heroes line, take a look at Fisher-Price's Rescue Heroes Animated Series #MadeOnTongal

Event Dates + Locations:

• Doral, FL (near Miami) - 07/04/19
• Southgate, CA (near Los Angeles) - 07/04/19
• Bedford Park, IL (near Chicago) - 07/04/19

PLEASE NOTE that this project does NOT include any editing. Selected filmmakers will only be required to turn in a hard drive to Tongal with their raw footage from the event. 

 

DELIVERABLES: One (1) filmmaker will be selected for each of the three (3) locations to provide coverage on the day of the event. 

• One (1) hard drive with all raw footage collected on the day of the event.
• Footage should include B-roll and interviews with event attendees, firefighters & first responders on site, and Walmart store managers & employees assisting with the event
• Provide your camera info needed for color correction.  Make and model of camera at the minimum.

 

TIMELINE: For the full project timeline please see the Assets tab.

 

EXPOSURE: 

• Mattel & Fisher-Price's Social Media & YouTube Channel

 

TARGET AUDIENCE:  

• Parents with children in the 3-5 year age range

TONE: 

• Uplifting, inspirational, educational, fun!

 

EXECUTIONAL MANDATORIES: 

• Filmmakers will be required to shoot B-roll that accurately covers the spirit and scope of the event.
• Filmmakers will be required to shoot interviews with event attendees, firefighters & first responders, and Walmart store managers & employees on site at the event.
• Filmmakers will be required to keep close track of anyone filmed, and obtain release forms for anyone who appears on camera. Also keep in mind any rescue companies on site.
• Filmmakers should watch out for and try to avoid 3^rd party licensed IP (clothing, shoes, hats, strollers, vehicle logos, etc.)
• Filmmakers must shoot 1080p minimum, 4K maximum.  Horizontal format.  Use square-safe framing (4x3 safe can work too) if possible so it could be converted to social.

In order to be considered for this project you must include the below materials in your Pitch submission. For examples of effective Pitches, check out this gallery. 

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): For this project, we'd like filmmakers to submit a slightly different type of treatment. Your treatment should focus on your team, why you'd like to work on this project, and why you think you'd be a great fit to cover these events. If it's helpful to you, we've provided a Treatment template, which you can find here.

• LOCATION PREFERENCE (REQUIRED): Since this project has three possible locations, please rank your first, second, and third choice of which location you'd like to cover. If you would only like to be considered for one location, please select that location for all three answers.

• Pitch Video (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatic, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the winner of the Video Phase is announced.

1. This Contest is open only to Members that reside in the United States.

2. Preferred resolution is HD 1080p 16x9. Acceptable resolution is HD 720p 16x9. Acceptable file formats are .mov, .avi,
.mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, MPGV, WMV, DivX. Data rate: 1200 kbps or above. Audio:
256 kbps or above.

3. Except as permitted by item 4, your submission must be wholly original to you and never submitted to any other party
or contest.

4. Your submission must be created without the use of: (i) any property, materials, or rights of any third party, unless you
have the necessary rights, permissions or authorizations to use such property, materials, or rights (in writing through
your use of the Tongal-provided clearance forms [http://tongal.com/about/winner-forms]); or (ii) any other person’s
contributions, unless you have such person’s written permission (in writing through your use of the Tongal-provided
clearance forms [http://tongal.com/about/winner-forms]). You shall provide detailed information of your
submission or any part thereof regarding the source, the creator and background information upon request by Tongal.

5. You may use Sponsor’s materials expressly permitted on the Project Details Page.

6. If you incorporate music into your submission, you are permitted to use only your original music or Tongal-licensed
music that is specifically made available to you for your use in your submission.

7. Please use your best judgment given the products you are depicting. Location should be safe (not in the street, off
balconies, by pools, garages, etc.), the materials used should be safe (no blowtorches, sharp objects, etc.), and any
persons shown are acting in a safe and legal manner (e.g. no "jackass" type stunts).

8. Submissions must not portray the Sponsor or Sponsor’s products in a negative way, the determination of which will
solely reside with Sponsor and the Judges.

9. Submissions must keep the maturity of the intended audience in mind; show responsible and courageous treatment of
serious issues; respect diversity, difference and cultures; not condone or encourage unsafe, unhealthy, reckless or
illegal acts; portray adult language and situations with extreme care; not glamorize or condone gratuitous violence.
The determination of the forgoing is solely at the discretion of Sponsor and the Judges.

10. Videos must be in the English language.

11. Limit 5 submission(s) per Member, per phase.

12. Sponsor has the option to repost the contest for 14 days if insufficient submissions are received as reasonably agreed
to by Sponsor and Tongal.

13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video Phase Members MUST
also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files,
editing sequence and an uncompressed QuickTime .mov file in either Animation or ProRes 422 codecs at either
1920x1080 or 1280x720 to claim your prize.

14. You cannot enter a submission if you currently work or have ever worked as an employee for a toy company.

15. You cannot enter a submission if you currently work for, or have other obligations to, a party that would have any
ownership or other interest in the submission or your submission would violate any rights of that party or would be
contrary to any of your obligations to that party.

16. You understand that your submission is not being submitted to Sponsor in confidence or in trust and that no confidential
or fiduciary relationship is intended or created between you and Sponsor by submission of your entry. Your submission
will be treated as non-confidential and non-proprietary. Sponsor finds that many submissions that it receives, including
those from professionals, are already in the public domain; or are identical or substantially similar to products developed
or in development by Sponsor’s own staff; or, for a host of many other reasons, are not novel or unique. You
acknowledge and agree that Sponsor’s use of other material containing elements similar to or identical with those
contained in your submission will not obligate Sponsor to negotiate with you or entitle you to any compensation and
Sponsor will not be liable to you in any way.

17. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency
between these Requirements and the Official Rules, the terms and conditions of these Requirements shall prevail.