NOTE: If you would like to produce a Wildcard please e-mail us at wildcards@tongal.com. For the packaging they are providing a sticker that will go over their current box. The boxes that are in stores now are going to be discontinued so they want producers to affix this sticker. To request one of these stickers e-mail us at the above address. 

 

First introduced in 1994, Reese’s Puffs cereal is the perfect combination of awesomeness. It’s cereal (awesome!) that features peanut butter and chocolatey taste (double awesome!). Now Reese’s Puffs cereal wants you to create videos that connect its one-of-a-kind taste with the fun and excitement of college basketball!

 

How you do this is entirely up to you, they are up for all kinds of scenarios in all kinds of mediums. Videos can be fun and even a little off-the-wall just as long as they create a connection between Reese’s Puffs cereal amazing taste (a perfect combination of peanut butter and chocolatey taste) and college basketball.

 

What you need to know:

• While videos should somehow incorporate Reese’s Puffs cereal and its great taste they don’t want them to feel like straight advertisements.
• Videos cannot have recognizable team apparel, logos etc. so stay away from Ideas that require this.
• Along with a 30-second video and 15-second cut down producers must also provide two GIFs and five still images from their video.  Those can be uploaded at: https://www.hightail.com//u/tongal

 

Please check out the remainder of the brief for all of the important details.

 

 

The goal of this project is to create a 30-second video with a 15-second cut down geared toward millennials that connect Reese’s Puffs cereal one-of-a-kind taste (a perfect combination of peanut butter and chocolatey taste) to the fun and excitement of college basketball.

 

NOTE: Along with a 30-second video and 15-second cut down producers must also provide two GIFs and five still images from their video. Those can be uploaded at: https://www.hightail.com//u/tongal

 

--Key Marketing Messages: 

• Primary: Reese’s Puffs cereal is the perfect combination of peanut butter and chocolatey taste.
• Secondary: We believe in bringing great things together so you can have a taste of greatness every day. We hope to live this brand belief by:
  • Owning It (the “it” being that perfect combination of chocolate and peanut butter)
  • Pursuing Passions –(we went all in pursuing our passion – the perfect combination – and want to help others pursue theirs),
  • Celebrating Great (whether that be peanut + chocolate, a great game, or that too funny meme. . . )

 

--Target Audience: Millennials, ages 22-28. They value individuality, authenticity, pursuing their passions and building/creating. They are social butterflies (out with friends or entertaining at home), have a wide variety of interests (music, sports, arts, outdoors) and have busy lifestyles and crave lots of variety. We want to show them that Reese’s Puffs cereal is just as awesome and fun as they are!

 

--Executional Mandatories:

• Videos must have some kind of connection to college basketball but cannot have recognizable team apparel, logos etc.
• Must reinforce/highlight the great taste (perfect combination of peanut butter and chocolatey taste)
• Do NOT show a relationship between Reese’s puffs cereal and Reese’s candy.
• Always refer to product as Reese’s Puffs cereal NOT just Reese’s Puffs.
• Do not show over-consumption

  

--Tone:  Fun, confidant, energetic, clever.

• Relatable: Incorporates everyday experiences for millennials; i.e. the fun and excitement of college basketball.
• Humor: Their target audience has a strong meter for measuring something that feels too contrived and is trying too hard, so ensure it’s something they will find entertaining and clever.
• Product/Taste: Less “advertise-y”
• Incorporate the cereal and/or its benefits in the content, but note that it doesn’t necessarily have to be literal (i.e. eating a bowl of cereal) or overtly present

 

--Exposure: Digital.

 

--End Tag: The sponsor will provide a static end card with a call to action.

 

--Product: The sponsor will provide product to the Pitch winners and a select number of Wildcard producers.

 

 

This Project will be worth a total of $50,000 and consists of 3 Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA  – Tell us your Idea for a Reese’s Puffs cereal and basketball video in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Video(s) based on their Idea. That means if your winning Idea is the basis for the 1st place Video, you will receive $900, the 2nd place Video $600, and the 3rd place Video $450 – see Video Phase Payout details for more information.

 

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (Optional): This should include dialogue from the video you intend to create. 
• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The 2 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5,000 to help create their Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $9,000, at a minimum, and have a chance to compete for the $18,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: VIDEO – The 2 winners from the Pitch Phase will each create a 30-second video with a 15-second cut down based upon their winning Pitch. Along with a 30-second video and 15-second cut down producers must also provide two GIFs and five still images from their video. Those can be uploaded at: https://www.hightail.com//u/tongal 

 

NOTE: The 30-second video and 15-second video are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

 

All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase. The Judges will score all Wildcard submissions and the highest scoring Wildcard Videos along with the 2 winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase.  Remember, the 2 Pitch winners, along with one Wildcard creators, will receive prizes.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $18,000, 2nd place $12,000, and 3rd place $9,000 (less any 5% one-time residual payments paid to the Idea winner(s), as applicable).

 

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won (up to $500 per place). That’s a potential $1,450, in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

 

1. The Video MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

  

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than variable number Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video(s) without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.