PayPal wants to showcase their relevance in customers’ lives, through their eyes, in a positive way, while staying cognizant of the current environment globally – i.e. social distancing, masks, financial struggles, social activism, and the importance of racial inclusion. Since this is about "feeling close even when you're far apart," you may not need to show anyone in situations where their behavior (or attire) is impacted by COVID guidelines, but it can still impact gifting (i.e. holidays & travel are restricted), and anyone in a public setting around others will need to be masked. 

Also, since the secondary target audience is small businesses, your choice of gift & merchant (depending on how that is displayed on screen) should subtly remind small business owners that there's a global audience shopping online this holiday season that they cna connect with through PayPal.

KEY PAYPAL PRODUCT:

• Checkout: Buy from millions of websites safely, and with confidence.

2020 has been... a lot, to say the least. More than ever though, that makes this holiday season at a time to reconnect with all of those near and dear to us, and remind them that we care about them, love them, and miss them. We're not sure exactly what reconnecting looks like, but we know that for many of us, it'll involve finding the right gift online. For this project, PayPal is looking to show consumers in Mexico and Brazil how the brand fits into the holiday season, and how they help connect people with their loved ones by giving them unmatched secure access to businesses large and small, from anywhere in the world.

PayPal wants a simple, moving, and authentic live-action :15 video that'll work for both Mexico and Brazil. They want to generate an emotional connection between the brand and the younger consumers who are doing the most ecommerce, but clearly demonstrate the role they play by focusing on the checkout experience in particular. A gift or several gifts are going to be a big part of this story, and you'll want to think carefully about that, but the key thing is finding a way to show how people use online purchases to reconnect with friends or family, and how PayPal helps you feel close, even when you’re far apart.

Localized content is key here, and we're putting a premium on ensuring that this *feels* like it's made in and for the LATAM markets of Mexico and Brazil, in all respects. Videos will be delivered in Mexican Spanish, and Brazilian Portuguese. Any locations should feel natural to these territories. Onscreen dialogue is discouraged, but VO could work. If you speak one (or both) languages, it's important that you call that out. If you need translation services for one or the other, we can help. Check out more in the Background / Additional Details.

 

DELIVERABLES: Minimum 8 total assets. Each asset must be delivered in Mexican Spanish & Brazilian Portuguese. 

• One :15 Video (16x9, 4x5) 
• One :06 Cutdown (16x9, 4x5)

 

TIMELINE:

• Please note this is a fast-moving timeline.
• For the full project timeline please see the Assets section.

 

EXPOSURE:

• The primary targets are Mexico, followed by Brazil. 
• Most non-broadcast digital platforms will see exposure, including: YouTube, Instagram, Facebook, Twitter, Pre-Roll, website, within emails, as well as other owned channels and paid media. 
• Please review the platform best practices page.

 

TARGET AUDIENCE:

• PRIMARY: Digital Natives aka Young Professionals - They're under 30, and have always enjoyed a digital first life, but they're now frequently separated from loved ones at significant cultural moments. 

• SECONDARY: Small Businesses - They might actually be run by Digital Natives, but right now they're worried about the ongoing impacts of COVID-19 on their business and we want them to recognise that PayPal can give them access to a global audience by highlighting that in a year of social distancing around the world, more people will do their holiday spending online, than ever before.

 

TONE:

• For the videos: authentic, relatable, optimistic, empathetic, inclusive, humble, clever - with a hint of charm and wit.
• The brand itself values: integrity, trust, respect, empathy, collaboration, inclusion

 

EXECUTIONAL MANDATORIES: 

• The key takeaway - although not mandatory for messaging - is "PayPal helps you feel close even when you’re far apart, this holiday season." Your video must reflect that.
• All videos MUST include the CTA "Shop with PayPal." That said, this is not a tagline, and if you develop a strong tagline here, they'd love to hear it.
• Scripting must include English, as key stakeholders between each territory will still use English, and any translations should come from English to Spanish or Portuguese.
• Showing a full checkout experience isn’t mandatory, but PayPal values the power/recognition of their yellow PayPal checkout button, and naturally & clearly implying that the talent is shopping online for the gift is important.
• Purchases should revolve around the Mobile App experience, given that that's more likely for the target audience. English language assets HERE for reference. Note that any phones depicted while demonstrating the app should be unbranded.
• Videos should carefully reflect social distancing guidelines and not show (or dwell) on activity that demonstrates risky behavior.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $12,000 for the full suite. 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• LANGUAGE FLUENCY (REQUIRED): Please tell us which languages you, or members or your team, are fluent in and can provide content for.
  
  
• BID: This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to produce the whole suite with a budget of up to $12,000.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.