Hi everyone - The Sponsor has decided not to move forward with a Pitch on this project. Though most Projects do move forward with a selected Pitch, we will always notify you in the event the Sponsor has decided not to move forward. Please note that regardless of the results, all submissions are reviewed and evaluated by the Sponsor and the Project Team. We sincerely appreciate your time and effort on this project.  

If you've looked through a social media feed lately, you know that astrology's having a moment, and let's be real - it's kinda fun to think that our personalities and behaviors are predestined by the stars. Are you prone to procrastination? It's because you're a Gemini! Relationship didn't work out? Scorpios aren't a good match for you anyway. It's fun when we consider it all in the context of our lives, but it's especially fun to think about the astrological signs of our favorite celebrities, and use that as a way to better understand the drama playing out on our TV screens. 

And when it comes to drama, the Real Housewives dish it in spades, so in this project, Bravo wants YOU to merge the worlds of astrology and the Real Housewives by creating a clever and engaging longform YouTube video, at least 8 minutes in length, that looks at some of the most popular and current Real Housewives through the lens of their astrological signs, and explores whether their most entertaining and dramatic moments were simply written in the stars. Your first instinct might be to look at this as an editing project, and you'll certainly need to leverage actual clips from the shows, but it's much more open ended than that, so read on.

Let's start with the creative approach itself: the Bravo team wants something that's particularly entertaining and pop culture-heavy, and they want to take viewers on a real journey through different astrological signs or astrological milestones using the current Real Housewives as subjects. That probably means we'll want to prop up their most notable (and sometimes most extra) personality traits against the qualities typically associated with their star sign. To give you an example: you could, for instance, pick one current Real Housewife as the best "example" of each of the 12 astrological signs, and then create a mashup with clips from their respective show alongside a list of the most common traits of each sign. Like, isn't Shannon Storms Beador from The Real Housewives of Orange County SUCH an Aries?! Alternately, you could focus on astrological milestones (like Mercury being in retrograde), instead of cycling through the individual signs. For example, Meredith Marks (from The Real Housewives of Salt Lake City) is known for loving her baths - especially on girls trips. She's a Sagittarius, and under a new moon, a bath ritual tied to astrological signs is totally a thing. 

Bravo wants this video to authentically resonate with Real Housewives fans, so while not a requirement, it's an added bonus if you're a genuine fan of the franchise already so you're caught up on the who's who of each series. Either way, tone and voice are going to be key, and while utilizing existing footage can help with that, if your creative approach brings a strong perspective, you might want to bring in a copywriter or a legit superfan. For the uninitiated, check out more information about the current Housewives in the Background.

Now in terms of execution, Bravo is actually open to any and all filmmaking styles. So, yes, you could take an editing-first approach and use clips from the show, augmenting them with clever motion graphics, but you could also shoot a live-action video where an astrology expert lays out the birth charts for several Housewives. You could even animate key moments from the show in a constellation aesthetic to show how all the drama was actually written in the stars. Different creative approaches are more than welcome for this project, but however you go about it, what's really important is that your video captures the BIG personalities of these women and finds clever, fun ways to compare them to their astrological signs. Whatever your approach, we do expect that you'll need to utilize at least some existing footage from the different Real Housewives series to help fill the 8+ minute runtime.

Lastly, you'll see in the Deliverables list below that you will also need to create a :30-:60 social clip to promote the video on other social platforms like Instagram and TikTok. Please note that this is not a separate trailer asset, and should instead be a clip pulled directly from your YouTube video, resized for 9x16. You will need to think intentionally about which clip you utilize for this asset, and how it can be thoughtfully resized for the vertical frame.

In your pitch, please tell us about your concept for the YouTube video, and if you want to throw us a Pitch Video or a proof of concept, please feel free to pull from the official Bravo YouTube Channel. For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are two total video assets. 

• One 8+ minute video for YouTube (16x9)
• One :30-:60 social clip (9x16) - please note: this will be a direct clip from the longer YouTube video, but resized for 9x16

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• YouTube
• Instagram 
• TikTok

TARGET AUDIENCE: Fans of the Real Housewives series, Bravo's social media following

TONE/FEEL: Clever, fun, humorous, zeitgeist-y, pop culture obsessed

EXECUTIONAL MANDATORIES: 

• You MUST feature housewives who are in current Real Housewives programs. You cannot feature someone from an older series no longer on the air. 
• If you do choose to utilize existing footage, you may only utilize footage from the official Bravo YouTube channel.

OPEN BID:

• This is an open bid project, so you'll get to submit your own budget proposal up to $15,000.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects do move forward, we'll notify you in the event the Sponsor decides not to fund any bids via the Project Forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• BID (REQUIRED): This is an open bid project, and the Sponsor would like you to create ALL of the content listed in the Deliverables within a budget total of up to $15,000.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.