Location, location, location: we’re told that that’s all that matters in real estate, but there’s actually so much more to closing a sale…namely: speed, reliability, and efficiency. That’s what Quicken Loans promises to real estate agents who direct their clients to use Quicken Loans as their lenders.
Seems simple, right? Unfortunately, there’s a perception that Quicken Loans is a large, faceless, online lender that prioritizes quick turnaround at the expense of personal connections or providing great service to home buyers. But as realtors who work with Quicken Loans will tell you, that’s simply not true. Quicken Loans provides real estate agents with the tools they need to get their clients’ loans approved quickly, from Pre-Approval Letters to proprietary communications technology that enables agents to close on time with confidence and ease.
This all boils down to a simple message aimed at real estate agents: Know us, Like us, Trust us. Quicken Loans wants to spread this message and help more real estate agents close on time, but they know the best advocates for their services are actual real estate agents with first-hand experience. And that’s where you come in: by profiling 1–6 real estate agents who drive their buyers to Quicken Loans to help them close quickly, reliably, and with ease, every time.
Read on to the Project Objectives for more information.
The goal of this project is to drive more real estate agents to recommend Quicken Loans to their clients by creating a total of 6 Videos, 1–2 minutes each, profiling real-life real estate agents who love working with Quicken Loans. Each hero video will include a :15 cutdown and 5 stills.
Quicken Loans provides the trust, communication, and on-time loan closing that real estate agents value. They do this by putting real estate agents at the center of the process with personal communication, 24/7 accessibility via their Online Agent Platform’s convenient and simple technology, and by being experts at every step in the mortgage process. In addition, Quicken Loans is the highest ranked mortgage lender by JD Powers & Associates for 8 years in a row and is licensed in all 50 states.
FILMMAKERS, please read the following information carefully:
Each Video should focus on one real estate agent or industry expert. Quicken Loans will provide the real estate agents and an industry expert to be featured in your videos as well as some interview questions to help guide you. You can view these in the Assets tab.
You are encouraged to Pitch against more than one real estate agent. You should submit separate Pitches for each subject you wish to film, but call out in your Pitch if you intend to create a suite across multiple agents/videos.
Each Pitch Winner will be responsible for all costs associated with traveling to their subjects’ locations, e.g. airfare and lodging.
SUBJECT LOCATIONS:
More information on the subjects can be found as a PDF in the Assets tab.
PRE-PRODUCTION NOTE: This project includes a Pre-Production Phase (What is a Pre-Production Phase?). This means you will be required to submit certain items for Approval before moving onto the Video Phase. The Approval items for this project are:
IMPORTANT: No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.
If you’re selected as a Pitch Winner, a Tongal producer will email you to help walk you through the Pre-Production and Approvals process.
The 1-2 minute-long hero videos, :15 cutdowns (one per video), and 5 stills per video are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.
Your :15 cutdowns will primarily be used for marketing and outreach on Facebook; please take these best practices into account:
--Facebook Best Practices:
--Key Marketing Messages:
--Target Audience:
--Executional Mandatories:
--Tone: Authentic, informative, contemporary, active, fresh; no slow-motion.
--Exposure: Quicken Loans landing pages and social media; Facebook for the cutdowns.
This Project will be worth a total of $90,000 and consists of 4 Phases: a Pitch Phase, a Pre-Production Phase, a Video Phase and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
The 6 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $8,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $7,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 2: PRE-PRODUCTION – The Pitch Winners from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following Approvals from the brand:
No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.
PHASE 3: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winners will each create a 1-2 minute Video based upon their winning Pitch.
NOTE: The 1-2 minute Video, :15 cutdown, and 5 stills are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.
After revisions are completed (see the Revisions Phase details for more information), the Judges will score the winning Videos submitted by Pitch winners to determine the standings for the Video Phase. Remember, the Pitch winners will receive prizes.
--Video Phase Payout: Winners of the Video Phase will earn $7,000 each.
--Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
"Tongal members interested in a more customized music solution for your project are invited to connect with our partner Score a Score. Email a brief description of your project (timing, creative, budget, etc.), along with any specific music direction and/or references to their creative team at music@scoreascore.com and include “Tongal Project - Your Name” in the subject line. Their creative team will be in touch within a few minutes to discuss the simple process and options with you!"
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral. That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.
PHASE 4: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. Once the Videos are finalized, the Sponsor will rank the Videos and winners will be announced.
1. The Video MUST not exceed 2 minutes in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 12 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.